Content Marketing Specialist

MVC cần tuyển vị trí Content Marketing Specialist làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:

Mô tả Công việc

Content Marketing Specialist (Insight: SAAS or Technology/Digital)

1. Content Strategy Development

• Develop and execute a comprehensive content strategy that aligns with our marketing goals and brand voice.
• Conduct market research to identify content gaps and opportunities within the SaaS industry.
• Collaborate with the marketing team to plan and execute content campaigns.

2. Content Creation

• Produce high-quality, engaging, and informative content, including blog posts, whitepapers, eBooks, case studies, infographics, webinars, and video scripts.
• Ensure all content is optimized for SEO and follows best practices for readability and user engagement.
• Ability to produce the basic visuals (social images)

3. Content Distribution and Promotion

• Develop and implement content distribution plans to maximize reach and impact.
• Utilize various channels such as social media, email marketing, and content syndication to promote content.
• Engage with industry influencers and partners to amplify content reach.

4. Content Performance Analysis

• Track and analyze content performance metrics using tools like Google Analytics, SEMrush, and social media analytics.
• Generate reports and provide insights to refine content strategies and improve performance.
• Conduct A/B testing to determine the effectiveness of different content formats and topics.

5. Audience Engagement

• Monitor and engage with our audience across social media platforms, forums, and other digital channels.
• Respond to comments, questions, and feedback to foster a community around our brand.
• Encourage user-generated content and facilitate conversations that add value to our audience.

6. Collaboration and Cross-Functional Coordination

• Work closely with product, sales, and customer support teams to ensure content aligns with product features, updates, and customer needs.
• Participate in brainstorming sessions and contribute creative ideas to the overall marketing strategy.
• Coordinate with external writers, freelancers, and agencies as needed.

Yêu cầu Tuyển dụng

• Bachelor’s degree in marketing, Communications, Journalism, or a related field
• 2-3+ years of experience in content marketing, preferably in the SaaS industry
• Proven track record of creating high-quality content that drives engagement and conversions
• Strong understanding of SEO, keyword research, and web traffic metrics
• Good writing, editing, and proofreading skills
• Proficiency with content management systems (e.g., WordPress), social media platforms, and marketing automation tools
• Ability to work independently and as part of a team in a fast-paced, dynamic environment
• Strong analytical skills and attention to detail
• Creative thinker with a passion for storytelling and innovation

Chế độ & Phúc lợi

• Competitive income and bonuses based on job performance;
• Full participation in social insurance policies such as health insurance, and others;
• Numerous career development opportunities;
• Fun and friendly working environment.

WORKING HOURS:

Monday to Friday: From 09:00 to 18:00

Saturday: From 09:00 to 12:00

Workplace: 48 Hoa Mai, Ward 2, Phu Nhuan District, HCM City

Lưu ý khi nộp hồ sơ

Please send your updated CV to [email protected]