[HCM][Agency] POPS Worldwide: Looking for Senior Brand Manager

I. JOB DESCRIPTION

POPS Worldwide is looking for a dynamic, highly motivated Senior Brand Manager with proven achievement in brand strategy, product marketing and entertainment. At POPS, you will join a company leading digital entertainment in Southeast Asia and be responsible for accelerating our growth and increasing company value through strategic branding initiatives.

Key responsibilities:

• Own the strategic communication pipeline for internal and external stakeholders
• Lead consumer marketing effort and ensure consistent and rational brand communications across content verticals and regions both online and offline
• Reporting to the CEO, this individual will work cross functionally to influence consistent branding across the organization and throughout all subsidiaries
• Strategically drive shareholder value by elevated brand recognition internally and externally
• Set short and long-term brand objectives, strategies and action plans
• Generate consumer insights through research, category and competitive analysis, and POS data
• Clearly articulate brand objectives and strategies; Identify key product drivers and develop “go to market” strategies
• Developing marketing strategies and plans based on how consumers make decisions and serving consumer needs to identify growth opportunities
• Developing and recommending the vision and key strategies for the brand
• Translating consumer insights into the development of new ideas and products
• Represent and create opportunities to promote POPS at industry, tradeshows and similar events
• Conceptualize ad-hoc new business products
• Develop strong mission, vision and values by strongly coordinating with business unit leaders and board of management
• Monitor broad market trends, research consumer markets and competitor activities to identify opportunities, key challenges and develop GTM and counter-actions for them
• Anticipate bottlenecks and risks internally and externally
• Align the company around the brand’s direction, choices and tactics
• Create and execute on strategic brand operating plan
• Increase corporate and product brand equity over the long-term
• Consumer promotions – work with business unit leads to execute on consumer activations
• Some travel might be required

II. REQUIREMENTS:

• At least 10 years in the field of marketing and communications including at least 5 years of experience in a management position
• Proven working experience as a brand manager or associate brand manager at a well-recognized market segment leader
• Highly creative with an ability to think out of the box
• Experienced in successful execution of marketing campaigns on key marketing online channels (SEO, PPC, Email, Facebook, Ad networks, PR, etc.)
• Sound business judgment
• Experience in entertainment and/or media markets is a bonus
• Analytical, data-driven thinker who seeks innovative solutions
• Excellent written and verbal communication skills
• Excellent English competency
• Excellent teamwork skills
• Experience in handling large, diverse marketing budgets
• Bachelor’s degree, MBA preferred
• Ability to work in a multinational environment
• Mastery of digital marketing strategy framework and media planning
• Passion and curiosity for digital marketing innovation

Candidates interested in these position, please send your cv’s to Mr. Long via mail box: [email protected] or contact through Phone: 0901 353 866