[HCM][Agency] The Purpose Group: Job opportunity - Senior Social Media Planner

At The Purpose Group, no career paths are the same. We provide the structure to ensure success and the flexibility to accommodate you unique talents and needs. That is why our goal is to create the most sought-after career program that appeals to talents who seeks flexible and nurturing working conditions to work hard and play hard.

Our dynamic and creative team is looking for Senior Social Media Planner with the key roles and responsibilities as following:

ROLE & RESPONSIBILITY

The Senior Social Media Planner is an appointed administrator for all of our clients’ social communities. The Senior Social Media Planner is managing our clients’ social media channels, short-term campaigns and always-on campaigns to sustain an engaging their audience experience and to increase their audience satisfaction.

Social planning & Content writing:

1. Run campaigns and promotions to encourage participation on social media initiatives.
2. Researches and analyses social media trends, including social media ad revenue and web visitor data in campaign-by-campaign to improve our clients’ social media performance and their campaigns efficacy.
3. Work closely with clients and account teams on the development of social media programs and strategies.
4. Assist with researching and developing unique, creative, engaging content that include one or multiple formats such as copy-based (primary), graphics and videos.
5. Working alongside the social media manager to generate new ideas for social content to drive communications.
6. Support for planning social content and maintaining the content calendar ensuring social media content is regular, relevant and engaging.
7. Support to write engaging copy for use on relevant social media platforms.
8. Prepare reports summarizing the results of social media campaigns.
9. Seed content and discussions in our communities to keep them active and valuable to our end users.
10. Be the hero in championing and recommending latest digital & social channels, tools & trends.
11. Be responsible together with Account team to determine suitable KPIs as well as clear strategy on how to achieve them.

Community Management:

1. Participate in relevant conversations related to brand’s guideline and brand’s personas
2. Manage the issue’s escalation or other concerns to internal and external stakeholders based on our response protocol.
3. Assist with creation, conception, and presentation of community strategy
4. Engaging with Fans and Followers to build relationships with the community and encourage engagement.
5. Review weekly and monthly reporting on social media engagements within the communities.
6. Manage and optimize the way of working between community managers & other teams.

SUCCESS MEASUREMENTS:

1. Operate with discipline ensuring timely deliverables
2. Ability to meet project KPI
3. Copywriting and content that meets consumer insight and brand objectives
4. Effectiveness of team collaboration
5. Proactively take initiative to contribute solutions and ideas to the successful launch and business growth of clients.
6. Understanding of community networks and – design, functionality, strategy
7. Communication skills
8. Very high attention to detail.
9. Operate with discipline ensuring timely deliverables
10. Excellent verbal, written, and presentation skills.

REQUIREMENT

• Minimal 2 - 3 years working experience in marketing, advertising or communications capacity, with experience in handling social media plan.
• Bachelor’s degree in Marketing or a related field preferred.
• Basic knowledge of digital social media and working knowledge of current and emerging trends and technologies.
• Strong project management skills are required with the ability to deliver results within tight schedule.
• Appreciation for detail and follow-through, great multi-tasker
• Great with people, strong interpersonal skills and team player
• Embrace changes and challenges, able to handle pressure well
• Professionalism, integrity & transparency

Next steps

If you’re interested in the above position please email your CV to [email protected]. Please write “Application for (position) – (your name)” in the subject area of your email.

Example: “Application for PR Account Executive – Hoang Thuy Linh”

We will process and screen your application and follow-up with an interview accordingly.

Looking forward to receiving talents’ application.

THANK YOU.