The ads can tell you much more than the market research reports

Usually, when we pitch, we relies on "insights", facts and figures of the research reports.

When we do read the reports well, we can somehow unveil what's the reality behind the numbers.

But what if we don't?

What if we are not capable of "connecting the dots" from vairous reports and fragmented data of Vietnam markets or the segments are too new?

Look for the ads in town.

Look for the songs, the talk of the town.

Look for conversations, look for the mentor brands, the competitors' work.

The ads itself might not be the anker. But the space's around it is.

https://youtu.be/DLxXgWNlQmU?si=O9zjWvi842HW04fb

Feel the space, grab the air and know the people behind the words, the conversations, the ads, the locations, the banners.

Real insight? That's the stuff that lives between the lines. It's the pulse of the city, the whispers in the cafes, the song stuck in everyone's head. It's the way that banner ad makes you feel, not just what it says.

Forget the focus groups. Walk the streets. See what brands are doing, what your rivals are up to, what's catching people's eyes. And more importantly, what's not. That empty space? That's where the story is. That's where your story goes.

A good ad doesn't just interrupt, it intervenes. It doesn't just sell, it seduces. It makes people lean in, not tune out. It reminds them that brands are more than just balance sheets – they're part of the culture, part of the conversation.

And the best part? A truly great ad makes people feel seen. Like someone gets them, gets their world. Not just as a consumer, but as a human being.

That's the kind of advertising we crave. That's the kind of advertising we need to make. And this Tết? This is our chance to show them what we've got.

The beauty of a good ads, is that it will hinder where the trends and the evolution needed to be followed, evolves.

The impact of a good ads, is that people will believe more in advertising, branding and communication is not just for business impact, for sales, for billing.

The great thing about ads, is that people will feel that they are talking to and treated as people. Not a subject.

Crave for good ads. Do great ads.

This Tet is the first chance.