[HCM] [Client] The University of Hong Kong in Vietnam - Marketing Specialist

20/07/2024
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JOB DESCRIPTION

Position: Marketing Specialist (reports to Head of Marketing)

Office address: Bitexco Financial Tower, 2 Hai Trieu, Ben Nghe, District 1, HCMC

How to apply: Send your most updated CV to [email protected] before July 25, 2024 with email subject as Your name - Marketing Specialist

ABOUT THE UNIVERSITY OF HONG KONG

The University of Hong Kong (HKU) is the oldest tertiary education institution in Hong Kong. On March 16, 1910, Sir Frederick Lugard, the then Governor of Hong Kong, laid the foundation stone for the University. Today, HKU has gained international recognition for its accomplishments as a research-led comprehensive university. HKU continues to attract the best students, from Hong Kong and internationally.

A. SCOPES OF DUTIES:

The Representative Office of The University of Hong Kong in Vietnam (HKU-VN) is seeking a motivated and experienced Senior Marketing Specialist to collaborate with the Head of Marketing in executing comprehensive marketing strategies aligned with the university’s strategic goals. This role encompasses a diverse array of responsibilities and requires a dynamic individual who can manage various marketing initiatives effectively.

Marketing Execution

Collaborate closely with the Head of Marketing to design and implement the university's marketing plan in Vietnam.
Undertake end-to-end marketing campaigns, from initial planning to monitoring ROI and reporting.
Manage brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology and highlights.
Work closely with the Head of Marketing to support the Rep Office's growth by developing content marketing and demand generation strategies that drive awareness and engagement with HKU.
Manage contents and visuals on all marketing channels including websites, social platforms, email marketing, brochures, posters...
Assist in the execution of digital marketing advertisement in alignment with the overall marketing roadmap.
Oversee the production of marketing materials and communications, following the brand guidelines; coordinate with designers, copywriters, and suppliers as needed.
Conduct market research, including trend analysis, competitor assessment, and target customer analysis, to inform future value propositions.
Develop and maintain in-depth knowledge of all undergraduate and postgraduate programs in HKU.
Stay current with emerging marketing trends, tools, and channels.
Engage in ad hoc projects as needed.
Act as back-up for the Head of Marketing in the areas/occasions needed.

Communications

Contribute to PR management under the direction of the Head of Marketing.
Develop communications, outreach, and/or marketing strategies – include message delivery for initiatives that aim to influence conversion of potential customers to paid customers.
Foster relationships with both internal and external stakeholders, including functions and faculties from headquarter, business partners, local presses, students and alumni unions, etc.

Event Organising

Responsible for the development and implementation of strategic events that drive lead generation.
Organise and attend educational seminars, workshops, information sessions, consultation sessions, immersion trips and customer hospitality events as required.
Undertake post-event evaluations, emails and reports.

B. REQUIREMENTS:

Relevant qualification such as a Marketing Degree/Diploma/Certificate or Business Degree/Diploma/Certificate with a focus on Marketing.
Minimum of 3 years of relevant marketing experience in a fast-paced, innovative environment.
Exposure to or experience in the educational field is a plus.
Comfortable in formulating marketing strategies and creative concepts.
Have knowledge of digital and social marketing techniques.
Proficiency in marketing tools such as Google Analytics, Typeform, Mailchimp, etc.
Basically know how to use design tools such as PSD, AI, Canva.
Excellent verbal and written communication skills.
Strong time management and task management abilities.
Strong project management skills.
Resourceful problem-solver with a proactive attitude towards finding solutions.
Exceptional attention to detail.

C. WHAT WE OFFER:

A member of the #17 worldwide universities (QS World University Rankings 2025).
Competitive salary commensurate with qualifications and experience.
State-of-the-art workplace right in the city centre.
Healthy and proactive working environment.
Annual leave, social insurance and health insurance as regulated by the local law and other welfare benefits.