[HCM][Agency] TBWA Group Vietnam: Creative Lead (Copy-Based)

About TBWAGroup Vietnam:

Welcome to TBWAGroup Vietnam, part of the renowned TBWA network!

We're a Disruption® Company, known for challenging conventions and creating cultural shifts with innovative, impactful campaigns. Our mission is to help brands break through the noise and transform their presence.

We're excited to welcome a talented Creative Lead (Copy-based) to our team, someone who can bring fresh, disruptive thinking to our creative efforts, especially Copywriting side.

Summary:

As our Creative Lead (Copy-based), you will be at the heart of shaping the voice and messaging of our clients' brands.

You are required to conceptualize and/or supervise creative staff in order to ideate, produce and implement disruptive ideas that solves our clients’ business problems, briefs or goals.

You will be responsible for work produced on behalf of our clients, as well as any work created for our company, as the need may arise.

You are also expected to maintain our company’s standards of creative excellence and, within reason, profitability.

We’re looking for a visionary leader with exceptional copywriting skills and a deep understanding of cultural trends and language. If you’re passionate about storytelling and mentoring a team of creative copywriters, this role is for you.

Essential Duties and Responsibilities:

• Ideate, write or direct and execute original and iconic creative concepts in response to client briefs, objectives or goals
• Develop disruptive creative that meets both our clients’ objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism
• Present creative concepts to clients, clearly articulating the thinking behind our disruptive strategies
• Manage multiple projects simultaneously, from concept through to completion, ensuring timely delivery of all deliverables
• Supervise, inspire and lead your creative team in all aspects of the present and future creative landscape
• Foster a collaborative and positive work environment that encourages creativity and innovation
• Participate in new business pitches, contributing fresh and compelling ideas that showcase TBWA’s disruptive capabilities
• Stay current with industry trends, cultural shifts, and consumer behaviors to inform our creative strategies
• Measure the effectiveness of the work and make data-driven adjustments to enhance performance
• Present, share and review creative works with Executive Creative Director, Account Management and Planning Leads as well as members of the Management Team

Communication Skills:

• Communicate effectively and clearly, both orally and in writing, in English
• Communicate clearly and honestly with managers, peers and clients

Leadership Responsibilities:

• Help identify and understand the strengths and weaknesses of creative teams under your supervision to effectively mentor and nurture junior to mid-level creative talent
• Inspire your subordinates on creative trends and developments through sharing and training

Qualifications:

• Creative thinker with a strategic mindset and a passion for storytelling
• Minimum of 5 years of experience working as a senior creative, particularly in Copywriting, within the advertising industry
• A strong portfolio showcasing diverse works across different media and industries
• Excellent communication and presentation skills, with the ability to articulate creative ideas clearly and persuasively
• Proficient in Microsoft Office and Mac applications and relevant softwares
• Understanding of the overall business operations, needs, challenges and objectives
• Thorough and contemporary knowledge and understanding of the latest innovations, trends and developments in our industry
• Strong interpersonal skills and the ability to build relationships with team members
• Experience in leading and managing a small team of creatives is a plus
• Understanding of Vietnamese culture and market is another plus

Why TBWAGroup Vietnam?

TBWAGroup Vietnam is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

In addition to a competitive salary, comprehensive insurance coverage, and a 13th-month salary, we prioritize your well-being and growth. Enjoy our well-being package, which includes wellness programs, flexible working arrangements, and opportunities for international training with TBWA Global and regional teams. We also reward your hard work and success with performance-based bonuses and incentives that recognize your contributions.

Join TBWAGroup Vietnam and be part of a collaborative, creative, and forward-thinking agency that values innovation, growth, and the power of impactful advertising. Together, we will shape the future of the industry.

We’d love to hear from you! To embark on this exciting journey with us, please share your impressive resume and captivating portfolio directly with our HR Department via email: [email protected].

We eagerly await your application and the chance to discuss with you further.