Head of Marketing

[HCM] VTC Academy: Head of Marketing

VTC Information Technology and Design Academy (VTC Academy) was founded in 2010 and has achieved over a decade of growth and development.

To become a leading Asian Information Technology and Design Academy in the next decade, VTC Academy constantly improves the educational quality by timely catching up with the technology trends and continuously updating the academic programs with the global trends, demands of various enterprises, and the consultancy of famous lecturers from the world's leading universities such as Harvard University, Stanford University, Carnegie Mellon University,...

Website: https://vtc.edu.vn

DESCRIPTION 

Position

Department: Marketing

Location: Floor 2, The Emporium, 184 Le Dai Hanh, Ward 15, District 11, HCMC

Report to: CEO

JOB DESCRIPTION

Principal Duties and Responsibilities

The Marketing Director is a central role in achieving goals and will work closely and in collaboration with branches to monitor the success of marketing initiatives through managing the Marketing plan, the analysis of admission data and statistics, with regular reporting to the CEO to update actions to deliver admission objectives.  

Key Responsibilities:

Business Plan:

• To lead the business planning process, including developing annual total business planning, rolling monthly forecasts, quarterly forecasts, and budgeting.

Marketing Branding:

• To ensure in implementing the VTC Academy's marketing and communications strategy (including digital), ensuring that VTC Academy's ethos and vision are represented consistently and effectively through high-quality internal and external communications.

• Ensure school profiles for all relevant education publications and external digital platforms are up-to-date.

• Build the annual strategic planning of the brand, involving defining goals, scheduling activities, and planning presentation.

• Manage brand performance by monitoring brand performance indexes, market data, internal sales, and prices..., and seek alternatives to improve profitability and volume growth.

• Lead the brand storytelling in developing the brand's communication and activation strategy.

• Manage strategic partners such as advertising agencies, consultancies, and brand-sponsored groups.

• To lead the strategy formulation and implementation of enhancing the company's brand name.Establish an excellent working relationship with the broader staff to ensure timely information communication.​​​​​​

Marketing Performance:

• Oversee the potential demand of the market and what businesses can adapt to have better performance.

• Development and approval of media plans, ensuring efficiency and achievement of strategic objectives in all means of contact (TV, Digital, Social Networks, Outdoors…).

• Continually review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary.

• Utilize data for marketing campaigns, interrogating the organization's databases and external data.

• Market Research for new products and Competitor watch

Admission:

• Working closely and in collaboration with Branches, jointly review and evaluate the effectiveness of marketing initiatives and communication to ensure the successful delivery of student recruitment objectives, providing weekly reports to the CEO.

• To ensure that VTC Academy achieves the target growth and retention numbers in line with the annual budget.

• Ensure that you develop, execute, and regularly monitor marketing, retention, and admissions plans that direct each phase of the internal and external marketing processes. 

• To create and implement a growth strategy and tactical business development plan that ensures student attraction, recruitment, and retention, based on the school's promises and stories.

• To ensure that all branches have an outreach program that widens network and positive relationships and reputation in and with the community.

• Ensure that every staff member in the branch company is aware of their role in attracting, converting, and retaining students and is actively and appropriately engaged in all three activities.

• To contribute to the broader business through sharing best practices with the wider community and supporting or driving business development opportunities.

Other tasks:

• To be assigned by the CEO.

REQUIREMENTS  

- Education: Bachelor's Degree or above (preferably in Business Studies, Marketing, PR, Economics, ...

- Experience: 

• At least five years of experience in the same position, preferably in the education industry. Proven work experience as an Admissions Director or similar role

• Experience in managing a diverse team of 30 members

• Ability to analyze and interpret information

• Strong interpersonal, presentation, networking, and verbal and written communication skills

Other skills

• Knowledge or experience in IT/Design is an advantage.

• Proficiency in English is required.

• Ability to build, manage and motivate cross-functional high, performing teams.

• Self-motivated, flexible, and adaptable to different tasks at hand

• Proactive and able to prompt others to ensure deadlines and targets and achieve calm working under pressure.

• High level of integrity.

• Excellent time management and organizational skills.

• Excellent attention to detail.