[HN][Publicis Groupe] Agency MSL: Tuyển vị trí PR Manager Freelance

ROLE SUMMARY: A (Senior) PR Manager works effectively as part of the PR team to develop and deliver excellent quality PR strategies and plans for clients. You will control and lead the PR activities for a number of clients and support junior staff to achieve the required objectives within agreed budget and timetable. In particular, as a PR Manager you will be dedicated to providing media relations, content development, media planning, booking and crisis handling for clients’ communication campaigns.

You will help to generate a flow of new revenues by expanding PR services for existing clients and working as part of a new business team for PR pitches.

RESPONSIBILITIES & ACCOUNTABILITIES:

PR Planning, Media Relations & Content Management:

• Develop sound PR strategies, execution, content and media plans
• Deliver insightful mappings of client’s reputation issues, stakeholders and their respective viewpoints to inform communications strategies
• Proactively identify opportunities and collaborate with media to raise appropriate PR activities and enable innovative PR formats
• Create and maintain PR story calendars with engaging story angles, ensuring strategic alignment, consistency and brand compliance
• Manage the development and delivery of press releases, articles, TV features as well as other PR formats
• Develop strategic communication materials such as messaging tracks, Q&As, spokesperson briefings, etc.
• Manage pitching of stories to journalists, and handling media enquiries
• Oversee the organization of media meetings (including interviews, press conferences, informal meetings)
• Cultivate positive relationships with members of the press in print, online and AV media on behalf of the agency and clients – as well as with relevant other stakeholders such as government representatives
• Oversee PR booking for approved media plans
• Oversee the management of KOLs engaged in PR campaigns, from identification, negotiation and briefing, to execution and reporting
• Ensure fast and effective crisis management for clients in the event of actual or potential negative media noise, in collaboration with Senior PR Manager and/or
• GM; be available outside office hours in order to deal promptly with the PR aspects of a client’s crisis
• Oversee media monitoring and compilation of PR campaign reports with to-the-point and actionable insights

People Management:

• Help to motivate and develop junior staff, ensuring correct standards for all work are carried out and that they feel respected, listened to and recognized through regular performance reviews
• Ensure that relationships in the team work effectively, and be responsible for solving inter-team issues
• Champion our MSL culture of integration and collaboration across disciplines and teams
• Client Consulting & Financial Management:
• Build, maintain and develop strong client relationships as a trusted PR advisor – actively participate in client meetings to provide PR views
• Be critical in your thinking and constructive in your feedback
• Use questioning techniques and listening skills to deepen your understanding of client issues and briefs
• Maintain overview of client contact by subordinates and ensure that all work carried out and submitted to clients is of the highest quality
• Manage financial administration, budgets and profitability of PR projects
• Be fully aware of MSL’s terms of business and standard contracts
• Business Development:
• Demonstrate a broad understanding of clients’ issues, their business and sector, PR and media trends, and use this knowledge to anticipate client problems and expand or improve MSL’s PR services
• Take an active role in PR pitches for new business
• Supervise and help develop the Agency’s own PR initiatives
• Maintain good business practice on behalf of MSL towards clients and suppliers

Qualifications

• +5 years of experience in public relations; ideally with a background in journalism
• Local Vietnamese

Reports to: PR Lead

Location: Prime Center Building, 53 Quang Trung, Hai Ba Trung Dist., Hanoi

Please note: This is a 4-month Freelance job.

How to apply: Please send your CV to email: [email protected] with title [HN] PR Manager Freelance _Fullname