[HCM][Agency] TBWA Group Vietnam: Senior Copywriter

Key Responsibilities:

• Conceptualise, demonstrate copy craft skills and undertake client presentations

• Produce and craft relevant and original concepts and copy in response to creative briefs and present the work to
clients as required, and ensure quality output
• Develop relationships with Brand Leaders, Strategy and Planning, Creative Services and Production

Job Functions:

Individual Creative Output
• Produce and craft original and usable concepts and copy in response to creative briefs
• Present work internally and externally in a clear and professional manner

Client Relationship Development
• Develop the client relationship to support the delivery of the creative work

Collaboration
• Work closely with relevant Account and Planning Teams, ensuring effective communication
and management of teams’ expectations
• Work with Account Teams to understand the clients’ brands and manage projects in a way
that will support the delivery of the brands
• Actively encourage and facilitate collaboration within the team and other departments in
the agency

Team Leadership
• Manage creative output of the department to ensure consistency and quality of work delivered
• Prioritise workload within the department to ensure teams’ demands are met and managed
• Develop the Creative Department to anticipate and reflect the changing needs of TBWAGroup
and its clients

Core Expectations:

• Disseminate learning through the Creative Teams
• Develop skills and knowledge within yourself through on-the-job development and active participation in the agency
(e.g. company meetings, training, Disruption, Media Arts and 10 by 10 initiatives)
• Provide feedback to your line manager regarding improvements that could be made to the department and agency
• Create clear development plans for yourself
Required Behaviour
Collaboration
We are individuals, that achieve the most when we work together – across disciplines, across departments, across geographies. We are always contributing to the collective, working together towards a common goal and never in pursuit of self.
Curiosity
A questioning mentality is the only mindset to have. It is also an essential element in creativity.
Integrity
For our clients to entrust us with the mould-breaking actions we would like to take on their behalf, they must trust us completely. Our own integrity is critical to gaining that trust. And that means that our interest has to be in their issues rather than our own.
Challenge
Disruption is at our core. It is more than a tool or a system, it is a mindset. Where we see conventions, we overturn them. Where we face obstacles, we overcome them. We are the ultimate challenger brand, for challenger brands.
Ambition
We are ambitious for our clients, their brands, our company and ourselves. We constantly chase new heights and yearn to achieve new things. All without politics and selfish behaviour.

Shoot your CV and portfolio to [email protected]