[HCM] [Online Interview] XOATAX LLC - Thực Tập Sinh Content Marketing Executive
ABOUT XOA TAX
Despite being a young firm, we have been empowering business owners by taking bookkeeping and operational support functions off their plates allowing them to focus on their core business. XOA TAX’s experienced professionals use our cutting-edge cloud-based platform, virtual infrastructure, and proven process to deliver a full suite of outsourced services, including accounts payable, accounts receivable, bookkeeping, financial reporting, controller level services, payroll administration, and outsourced CFO services.
XOA TAX has offices in California, Texas, and Vietnam and is continuing to grow rapidly! This momentum has created fantastic opportunities for accountants who thrive on providing exceptional client service while seeking optimal work-life balance as well as the strength of a growing multinational team.
JOB DESCRIPTION
Content Marketing Executive (Digital Marketing Path) will be responsible for editorial calendar planning, creating new content, and initiatives of owned, earned and paid digital channels.
1. Inbound Marketing Content Strategy for organic & community channels
- Study User Ethnography/User Empathy/User Persona for content marketing plan
- Develop and execute a comprehensive content plan with editorial calendar, content pillars and clusters throughout Pirate Funnel AAARRR with interactive communication content via website landing pages, blog posts, social networks, email marketing, push notifications/ Webpush Messages.
- Responsible for implementing, monitoring and supporting Marketing department to plan a content calendar on daily basis, using SemRush, Ahrefs tools to research and create the practical content plans. Trending content, user behavior, and competitor traffic analysis.
- Responsible for monitoring and designing user persona to propose personalized interactive content plan.
- Responsible for ASO/SEO optimization, Google Search Console, development of Backlinks/Search Console.
2. Research and Experiment
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Conducting A/B Test content and collaborate with designers to create Display Banners/Infographic/EDM/Email Marketing
QUALIFICATIONS REQUIREMENT
- Bachelor’s degree, or 3rd year students preferably in a related field (e.g. English, Journalism, Marketing, Digital Marketing, Communications)
- Constant Hubspot/Trailhead academy learning curve and working experience in digital market-ing field (prefer BPO, Bookkeeping, Accounting Service)
- Experience writing, editing and publishing blogs
- The ability to research around topics (which may include statistics and technical data) and devise content angles
- Project management skills with an ability to handle multiple tasks within timeline
- Good communication, presentation and interpersonal skills
- Having the growth mindet, organizational skill - attention to details
- Ability to work independently with minimal supervision and work cross-functionally with other stakeholders within the company
- Good communication skills (written and verbal) in both Vietnamese and English are a must
- Thorough MS Office utilization and extensive knowledge of social media trends and tools
- Ability to write concise and thorough copy, adhering to project tone of voice guidelines
- Strong and up-to-date knowledge of SEO/SEM practices
- Good people skills and ability to work well with people at all levels of the organization
- Ability to flex tone and appropriately adapt copy, depending on the end medium
- Superior knowledge of grammar, spelling, punctuation, and proofreading symbols
DESIRABLE SKILLS
- General proficiency with digital technology products, including content management systems and web-based tools such as WordPress, Mailchimp, Semrush, Ahref, Keyword Tool planner,… etc
- Considerable experience working with social media platforms
WHAT WE CAN OFFER
- Salary commensurate with experience.
- KPI-based bonus
- Private comprehensive healthcare, 15 paid leave days per annum, paid parental leave, yearly performance raise
- Friendly work environment in a great industry
- Excellent opportunity to advance to senior management position
- Company trip, employee wellness benefits, employee meal policy. In addition, our unique, virtual, Hybrid work opportunities allow you to harmoniously balance your family obligations and passions.
- We’re a true hybrid of start-up and enterprise strategies which means you’ll have the opportunity to gain meaningful business experience and develop key skills that you can take with you throughout your career
The goal of our firm is for every employee to feel a sense of belonging and have a voice here, regard- less of their job title or background. If you are an experienced digital marketer with the skills and qualifications listed above, XOA TAX would love to hear from you! Please submit your resume detailing your experience and why you are interested in the position here: https://xoatax.com/recruiting/