[HCM] [Online Interview] XOATAX LLC - Thực Tập Sinh Inbound Marketing Executive
ABOUT XOA TAX
Despite being a young firm, we have been empowering business owners by taking bookkeeping and operational support functions off their plates allowing them to focus on their core business. XOA TAX’s experienced professionals use our cutting-edge cloud-based platform, virtual infrastructure, and proven process to deliver a full suite of outsourced services, including accounts payable, accounts receivable, bookkeeping, financial reporting, controller level services, payroll administration, and outsourced CFO services.
XOA TAX has offices in California, Texas, and Vietnam and is continuing to grow rapidly! This momentum has created fantastic opportunities for accountants who thrive on providing exceptional client service while seeking optimal work-life balance as well as the strength of a growing multinational team.
JOB DESCRIPTION
Inbound Marketing Executive (Digital Marketing Path) will be responsible for online marketing, search marketing (SEO/SEM), email marketing, marketing funnel, Social Media, Zoho CRM and copy-writing. Nice to have knowledge of Google Adwords/GDN/Facebook Marketing, and will be trained on the job.
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Inbound Marketing Content
- Work closely with Other Marketing Executives to implement content marketing activities ad- heres the guidelines including: Whitepaper, Infographic, Social media content, landing page, email marketing,…etc.
- Execute the new product development & launching campaigns through digital & integrated marketing platforms
- Implement & ensure all activities adheres to digital marketing guideline, branding guideline regarding the Marketing Manager’s guidance
- Manage social media platforms, digital media effectiveness and budgets
- Develop brand awareness on all online channels that create leads/conversion
- Assist in developing insightful, creative and effective digital marketing communication
- Manage vendors and the production of digital marketing content, including overseeing design and implementation in branding & marketing objectives.
- Ensure to understand consumer’s journey from Awareness, Consideration, Decision to manage all the upcoming marketing campaigns
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Enhance the qualified lead generation process
- Observe and enhance marketing automation flows and qualified lead generation stages
QUALIFICATIONS REQUIREMENT
- Bachelor’s degree, or 3rd year students preferably in a related field (e.g. English, Journalism, Marketing, Digital Marketing, Communications)
- Constant Hubspot/Trailhead academy learning curve and working experience in digital marketing field (prefer BPO, Bookkeeping, Accounting Service)
- Experience writing, editing and publishing blogs
- The ability to research around topics (which may include statistics and technical data) and devise content angles
- Project management skills with an ability to handle multiple tasks within time line
- Good communication, presentation and interpersonal skills
- Having the growth mindset, organizational skill - attention to details
- Ability to work independently with minimal supervision and work cross-functionally with other stakeholders within the company
- Good communication skills (written and verbal) in both Vietnamese and English is a must
- Thorough MS Office utilization and extensive knowledge of social media trends and tools
- Ability to write concise and thorough copy, adhering to project tone of voice guidelines
- Strong and up-to-date knowledge of SEO & marketing technology practices
- Good people skills and ability to work well with people at all levels of the organization
- Ability to flex tone and appropriately adapt copy, depending on the end medium
- Superior knowledge of grammar, spelling, punctuation, and proofreading symbols
DESIRABLE SKILLS
General proficiency with digital technology products, including content management systems and web-based tools such as WordPress, Hubspot, Zoho, Mailchimp, ActiveCampaign, Semrush, Ahref, Keyword Tool planner,…etc
WHAT WE CAN OFFER
- Salary commensurate with experience.
- KPI-based bonus
- Private comprehensive healthcare, 15 paid leave days per annum, paid parental leave, yearly performance raise
- Friendly work environment in a great industry
- Excellent opportunity to advance to senior management position
- Company trip, employee wellness benefits, employee meal policy. In addition, our unique, virtual, Hybrid work opportunities allow you to harmoniously balance your family obligations and passions.
- We’re a true hybrid of start-up and enterprise strategies which means you’ll have the opportunity to gain meaningful business experience and develop key skills that you can take with you throughout your career