[HCM][Agency] Ogilvy Consulting: Looking for BRAND & COMMUNICATION STRATEGY TRAINEE

Agency: Ogilvy Consulting

Position: BRAND & COMMUNICATION STRATEGY TRAINEE (4 months, with monthly allowance)

Department: Planning

Responsibilities:

• Assist the planning team in conducting primary and secondary research to mine insights around the category, brand, culture, and consumers, as well as turn research findings into rich presentations and strategic ideas/inspiration
• Support the development of strategy, creative brief, and presentation
• Collaborate with and inspire creative teams throughout the ideation process

Requirements:

• Curiosity, sensitivity, and willingness to get your hands dirty
• A self-starter who is highly organized, disciplined, detail orientated, and able to juggle multiple projects at the same time, sometimes with tight deadlines and under pressure
• Positive, inspiring, and able to bring fresh perspectives to the team
• Basic understanding of consumer research methodologies (quantitative & qualitative)
• Background in e-commerce/data strategy and a keen interest in innovation/ technology is a plus

If interested, please email to [email protected] your CV and prove that you have what it takes by working on the assignment below (in any format) and your deadline is 15/06/2022:

What are the three major trends (cultural/ societal/ behavioral) among Gen Z in Vietnam, and how can a brand (any of your choice) tap in and leverage those? Please also explain why it would work for the specific situation of the brand's business.