[HCM][Agency] The Purpose Group: Strategic Planner

We are looking for a STRATEGIC PLANNER to plan, manage and implement online media activities for big brands in Vietnam. If you are a number lover and you have passionate in digital marketing, we want to talk to you.

What You Will Do:

• Understand branding and marketing communications, with a focus on how target audiences think, behave, build perceptions and consume information.
• Conduct research, including selecting the best methodologies, providing oversight to the team, and developing insightful and useful conclusions.
• Identify relevant trends in local consumer or business culture.
• Develop customer journey maps to identify communication gaps and create optimizations/ recommendations.
• Uncover the needs, concerns and touch points of the target audience.
• Develop the creative brief, strategy plan to solve the key challenges and deliver the objectives.
• Campaign effectiveness: Observing and evaluating what works and doesn’t work.

Success Measurements:

• A proven ability to conduct in-depth research and develop actionable insights.
• Knowledge of brand and communications planning.
• A sound understanding of digital practices, consumers, traditional media, social networks and brands.
• A deep understanding of local channels and how it can be harnessed for a variety of clients.
• Sharp deck writing and presentation skills.
• Contributing to the creation of integrated plans.
• Working collaboratively to ensure the consumer experience is always championed.
• Being provocative: thinking differently, making new rules, surprising with solutions.
• Good in planning, organizational, critical thinking, analytical, problem solving, communication skills.
• Operate with discipline ensuring timely deliverables.
• High attention to detail, careful, hard-working.
• Effectiveness of team collaboration.

Benefits You Have:

• Competitive salary and bonus. Compulsory schemes of social, health insurance.
• Health care policy included PTI health insurance and annual medical examination.
• Company incentive trips and vacations.
• Specific career path and opportunities to learn with different aspects of the business.
• Dynamic, creative and open working environment.

Hope we can receive your CV/Portfolio via email [email protected] and have you in our team!