[Appealing & Inspiring Opportunity] Junior Product Manager - Pet Business
Position Title: Junior Product Manager (Jr. PM)
Type of Work: Full-time
Division/Department: Companion Animals
Location: Ho Chi Minh City
Company: Zoetis Vietnam
Reports to: Product Manager, CA
ABOUT THE COMPANY & THE POSITION
Zoetis (zô-EH-tis) is the world’s leading animal health company, dedicated to supporting its customers and their businesses. Building on more than 75 years of experience in animal health, Zoetis discovers, develops, manufactures, and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests, all of which are supported by a range of services. At Zoetis, we strive to serves veterinarians and people who raise and care for companion animals with sales of its products in more than 100 countries.
The Junior Product Manager (Jr. PM) plays a significant role in formulating as well as implementing both marketing and business plans for CA business. The incumbent is expected to play along and work closely with the Product Manager (PM) in developing short and mid-term marketing strategies for the CA product portfolio and ensure perfect translation of these strategies into quality execution on time in full. Showcasing strengths in digital marketing, he or she is going to create new values by taking champion role for digital ecosystem establishment and activation, proactively updating trends, and proposing new techniques to ensure CA brands’ online presence.
POSITION RESPONSIBITITIES
Coordinate with the Product Manager (PM) in short- and mid-term marketing planning and execution
- Contribute to the development and implementation of the total CA Marketing Plan by developing an understanding of the drivers of brand health, business growth and identifying key issues and opportunities
- Participate in building up CA trade marketing calendar, ensuring brilliant execution with ZPCs and make it superior to competitor activities
- Develop & drive for partnership with relevant stakeholders (vet & pet communities, KOLs, influencers) to acquire customers, consumers & reinforce leading brand image and positioning of Zoetis
- Work closely with agencies (Advertising, Activation, Market Research, PR, etc.) to execute flawless CA brand experiences across touchpoints
- Lead printed material & POSM development and production process for CA portfolio
Own marketing/business strategy and execution of assigned therapeutic classes (sub-portfolios)
- Lead strategy development, execution, and measurement & evaluation (M&E) of variant-specific marketing activities from ATL to BTL including NPI launches, targeting veterinarians and pet owners of assigned therapeutic classes
- Own demand forecast and build up integrated sales-marketing plans to assure product availability and offtakes for assigned therapeutic classes
- Plan and monitor assigned budget; ensure budget spending optimization
Lead digital ecosystem including digital commerce
- Act as Digital champion, in charge of activating Zoetis CA brands on digital space
- Develop social content plans and execute them OTIF
- Identify opportunities and activate E-commerce & social commerce as a DTC channel
- Define strategy & actions per platform
QUALIFICATIONS AND REQUIREMENTS
- Bachelor’s degree holder in Marketing/Digital Marketing or related field of study
- Minimum 3 years of relevant experience at an international company in FMCG, FMCH or Pharma OTC industry
- Track record of digital and brand communication campaigns
- Exposure and/or experience to sales and trade marketing/shopper marketing is a plus
- Creativity & initiative/solution driving is a must
- Strong project management skills – Proven ability to land breakthrough initiatives from conceptualization to launch
- Good analytical skills and critical thinking - Proven ability to draw consumer insights and actions from data and translate them into business opportunities
- Disciplined to deadlines and demonstrated ability to manage workload and multiple projects
- Entrepreneurial mindset of growth, high level of ownership and bias for action
- Proficiency in English
If you are a true pet lover and care for pet welfare, do not hesitate to apply for this inspiring vacancy. Any queries, pls send emails to [email protected]
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What you are going to get with the position and Zoetis?
- A very clear and promising career roadmap
- Intensive induction on the company and the business
- Competitively attractive salary package (up to VND40M)
- 13th month salary
- Generous yearly bonus program
- Good phone and meal allowance
- Ipad and laptop
- Annual leave (15 days/year) & Sick leave (10 days/year w/o doctor certificate) & Xmas leave
- Healthcare insurance PVI (employee & max 6 dependents)
- Department and company trips