[HCM][Agency] T&A Ogilvy:Brand Activation Manager

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

• Front-Line Brand Activation Manager will:
  • Lead transcreation, localization and real-time amplification of IMX campaigns within the region, working directly with agencies partners across ATL & BTL.  
  • Support agreed annual plan through execution of BTL marketing programs inclusive of shopper/POSM, experiential, sampling and consumer promotions.
  • Execute elements of IMX as agreed with the Marketing Manager eg. Radio partnerships, KOL, Outdoor
  • Lead implementation of agreed on-pack activation, consulting with Design Lead and Design Implementation agency
  • Input into End-2-End consumer & shopper engagement strategy and identify region specific engagement opportunities
  • Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.
  • Ensure all consumer facing materials are approved in a timely manner by the Brand Director, Marketing Director and local approval process.

 

KeY SUCCESS PARAMETERS

Experience

• Brand activation (4-6 years)
  incl., but not limited to execution of samplings, events, KOL campaigns, transcreation of communication materials - can be on industry side or in account management in an agency

• Experience working in cross-functional and cross-geographical teams is preferred

 

Work Focus

• Ability to independently execute brand programs
• Ability to identify needs for campaign localization or customization as necessary
• Ability to provide region specific input on marketing plans (e.g. consumer / shopper insights)
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers

Communication Focus

• Role will require frequent communication with Cluster Frontline Marketing Lead, OU category, other frontline teams, OU IMX and on occasion with C&CL teams.
• Role will also interact regularly with external agencies and occasionally with our bottler.

 

KEY Knowledge REQUIREMENTS

Mastery of required:

MARKETING ACTIVATION / EXECUTION

POS AND EXPERIENTIAL MARKETING

RELATIONSHIP MANAGEMENT (WITH EXTERNAL STAKEHOLDERS)

STRONG TEAM PLAYER

GROWTH-ORIENTED THINKING

 

Broad expertise in (Good to have):

Market dynamics in franchise unit

Consumer insights

Business / Commercial acumen

Email apply: [email protected] (HR Executive)