[HCM][Agency] Hakuhodo: Looking for IMC Planning Manager

About Hakuhodo

We are part of HAKUHODO Inc., the 2nd largest advertising agency in Japan founded in 1895. As a group of HAKUHODO and HAKUHODO Asia Pacific, we provide the best mix of HAKUHODO’s global network and local insights.

Through our network of over 150 offices in 20 countries and regions, and with more than 10,000 specialists, we provide the best solutions to all our clients.

HAKUHODO SAC & HAKUHODO VIETNAM have done great collaborations with our clients. Some of them have been awarded officially. One of those is TVC in Neptune TET (Lunar New Year) campaign 2015 which was awarded as 5th in YouTube leaderboard Vietnam 2015: https://www.youtube.com/watch?v=sJHOY1I0eMM

Hakuhodo is famous for the dynamic environment which is contributed by our professional and creative staffs. Let’s join us to become a part of Hakuhodo and enjoy the fast-paced growth as well as challenges every day!

Company website: https://www.hakuhodo.vn/en/about-us/

Overall view of the job

The IMC Planning manager takes main responsibility of providing cross media strategy and communication plan by using tools, identifying target insight, drawing customer journey & Campaign framework, building plan for different budget allocation scenarios and collaborating with ATL – Digital experts and other related teams. This position also has to manage the workload of subordinate staffs in team and report performance to Director.

Job Description

• Communication Strategy leading

  • Get and clarify the brief from client and understand it deeply;

  • Get the right and dig down consumer touchpoint behaviors & competitors communication;

  • Give the communication framework & creative directions to creative team;

  • Give the media direction to Media team;

  • Build Budget allocation – show different scenarios;

  • Build campaign metrics & KPIs setting;

  • Work together with Account, Media and Creative team to win the projects.

• Data management

  • Analysis for survey data etc;

  • Desk research (collect data and analyze).

• Presentation creation

  • Create the deck logically (and beautifully);

  • Make presentation deck and present to client;

  • Internal projects and paperwork of Strategic Planning team;

  • Support Strategic Planning Team in some other task.

• Management

  • Manage the workload in Team;

  • Coach the staffs of Team;

  • Report to Director.

Job Requirements

• Have background in media traditional & digital;

• Experience in media traditional & digital 3-5 years (level: manager or above) from International agencies;

• Overall & deep understanding of whole VN media landscape & keep updating latest media trend;

• Expertise, incl. traditional & digital media;

• Deep understanding & ability to integrate from business/marketing/communication strategy to media strategy & plan;

• Logical thinking with analytical skill, creative mind-set;

• Presentation ability in English as well as Vietnamese;

• Good at management skill to coach your team;

• Well cooperate with other department, ability to work independently as well as be a team player (especially work with other departments like Account, Media and Creative);

• Able to handle pressure;

• College, University graduate.

Benefits

• Salary Range: Negotiation based on experiences;

• Working in dynamic and friendly environment;

• Growing business;

• Once employee have passed probation and signed labor contract, the employee will have other benefits as follows:

  • 16 annual leave per year

  • 13th month salary

  • Year-end bonus based on performance and business result

  • Annual health check

  • Social insurance, health insurance, unemployment insurance (Vietnamese Law)

  • Insurance benefit package (PTI Care)

  • Mobile phone fee allowance base on company’s policy

  • Participate in company’s event, company trip

  • Participate in company’s training programs, self-studying program (fee supported by company)

  • Salary reviewed annually.

If you have interest in this job opportunity, kindly send your CV to email [email protected] with following Subject: [BrandsVN] - IMC Planning Manager - Your Full Name