[HCM][Agency] AnyMind Group: Media Planner

I. Research on the landscape, category, brand, marketplace & audience.

Regularly collects and evaluates and provide relevant research (landscape, category, brand, and specific audience insight related to media)
Identifies opportunities based upon knowledge of brand, media, and marketplace

II. Media planning development

Manages and leads media campaign planning by gathering information and developing/designing digital media campaign proposals that are rooted in client business metrics.
Manages media buying process from writing RFPs, negotiating proposals, and establishing tactical level recommendations that align with media strategy and then delivers high quality the proposal
Derives insights from in-market media campaigns to inform optimizations, new testing opportunities, and cross-channel activation.
Adheres to Media buying and planning best practices as established by the team (i.e. meeting deadlines, adhering to budgets, etc)

III. Internal collaboration

Meets and confers with clients together with other function teams to explain and win over client’s satisfaction concerning media projects, plans, and proposals
Work with internal Ad Operations to ensure the profitability of each project and individual project components.

IV. Working with partners/vendors

Successfully manages and leverages vendor/partner relationships employing diplomatic communications to ensure high-quality deliverables that are timely, within specification, and to the client’s best advantage

V. Manage campaign

Effectively reviews campaign performance to exceed client goals and established media strategy

VI. Determine, manage, and evaluate the campaign’s budget.

Bachelor’s degree (communications, marketing, advertising, data or media preferred).
Minimum 3 years experience in digital media planning.
Strong understanding of the strengths, weaknesses, and nuances of all digital media types (display, programmatic, video, social, mobile) and demonstrates an understanding of media concepts, formulas, and execution techniques.
Fluency in spoken and written English.
Good strategic thinking and analytical and listening skills.
Knowledge of 3rd party research and management systems tools: ComScore, Nielsen, IMS, etc.
Knowledge of programmatic advertising and 3rd party ad serving.
Excellent presentation and communication skills.
Experience in a fast-paced work environment is a plus.
Knowledge of performance & e-commerce planning is a plus.

Should you be interested in this position, please contact via email: [email protected]