[HCM][Agency] TBWA\Group Vietnam: (Senior) Planner

If you are a planner who is looking to develop yourself as a future leader of advertising or disrupt the industry at large, this is the role for you.

WHO YOU ARE:

A connector – you can be rigorously analytical but at the same time romantically creative, and you can connect both worlds. You like finding patterns and relationships in seemingly irrelevant things in the world.

Live and breathe culture – you are always keeping an eye on what’s happening in Vietnam and beyond. You are curious about the latest Tiktok trend, a recent social debate, or a new abstract art exhibition.

Digital and data savvy – You are not afraid of diving yourself in a sea of numbers. You are curious about the latest Instagram update and how it is going to impact consumer behavior.

You are not afraid of breaking rules – Last but not least, this is in fact the most essential quality. Steve Jobs once said - "It's better to be a pirate than to join the Navy." As a planner at TBWA, you are a pirate who is constantly looking for new ways of doing research or new perspectives for the client business. You are always challenging what cannot be done. You are someone who wants to disrupt the industry.

KEY RESPONSIBILITIES:

As a planner/ senior planner, you are responsible for impacting the quality of creative work in a direct and positive way by applying understanding of the culture and consumer.

Specifically, your responsibilities include:

• Extract key observations from primary and secondary research; design powerful primary research (and intelligence gathering techniques) where necessary; mine the marketplace, the competition and the consumer world for insights that can inspire the creative team and lead to innovative, exciting, creative idea
• Monitor, interpret and generate knowledge about trends and opportunities relevant to key clients' business
• Craft creative brief to inspire creative team to come up with innovative idea
• Prepare, participate & contribute in ideation sessions and client workshops
• Assist Head of Planning in the strategy development for existing clients and pitches for new business
• Work with account and creative team across different disciplines (e.g. ATL, BTL, PR, Digital)
• Train and manage interns so that they develop the foundations to be a future leader

QUALIFICATIONS:

• 2-5 years of strategy/ account planning experiences in a creative agency; alternatively you have other kinds of experiences at client-side/ research agency/ creative & media agency and you show incredible strategic thinking skills in your work
• Bachelor degree
• Excellent communication in writing and speaking English
• A keen curiosity/ understanding of trends and culture
• Interest in creativity
• Vietnamese native speaker only

Ready to talk? send your CV to [email protected]