[HCM][Agency] Ogilvy Consulting: Looking for BRAND & COMMUNICATION STRATEGY TRAINEE

Agency: Ogilvy Consulting

Position: BRAND & COMMUNICATION STRATEGY TRAINEE (3-4 months, with monthly allowance)

Department: Planning

Responsibilities:

• Assist the planning team in conducting primary and secondary research to mine insights around the category, brand, culture and consumers, as well as turn research findings into rich presentations and strategic ideas/inspiration
• Support the development of strategy, creative brief and presentation
• Collaborate with and inspire creative teams throughout the ideation process

Requirements:

• Curiosity, sensitivity and willingness to get your hands dirty
• A self-starter who is highly organized, disciplined, detail orientated and able to juggle multiple projects at the same time, sometimes with tight deadline and under pressure
• Positive, inspiring and able to bring fresh perspectives to the team
• Basic understanding of consumer research methodologies (quantitative & qualitative)
• Background in e-commerce/data strategy and a keen interest in innovation/ technology are a plus

If interested, please email to thutrang.tran@ogilvy.com your CV and prove that you have what it takes by working on the assignment below (in any format) and your deadline is 5/2/2021:

We are working on an Integrated Communication Plan to drive growth for a “salon standard” haircare brand. Our strengths lie in our superior formula (compared to mass brands) with technology taken right out of hair salons and our full range of products, including basic hair care (shampoo/ conditioner) to more advanced treatment (hair serum, hair mask) and styling products (heat protection, hair spray).

Our target consumer: office and/ or professional women, income 7.5 mil/ month and above, living in 6 key cities, from 23 – 40 years old.

We need you to conduct research to understand:

1. How our target consumer perceive and define “salon-standard hair (tóc đẹp chuẩn salon)”?
2. What are the key attributes often associated with “Salon-standard hair products (sản phẩm tóc chuẩn salon)” among our target consumers?
3. Does “salon-standard hair” play an important role in their life? On which occasions do they feel the need or desire to have “salon-standard hair”?
4. What have they been doing to achieve and maintain “salon-standard hair”?

You can choose any research methods (such as desk research, online survey, focus group, etc.) or combine them to help you mine those insights and submit your findings and analysis.

Thank you!