[HCM] [Agency] AZ Home: Senior Digital Marketing Executive

1. Scope of Role

Responsible for ensuring the efficient day to day management of client campaigns including carrying out some ‘hands on’ elements such as analyzing and drawing insight from third party analytics data, content creation and optimization.

2. Benefits:

• Salary range (gross): 15,000,000 – 20,000,000 VNĐ.
• Others: Discuss more in the interview.

3. Main Responsibilities

• Coordinate with creative team to build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including website, fanpage, blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, Youtube and additional channels that may be deemed relevant.
• Create shareable content appropriate for specific networks to spread both our brand and our content.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• To identify on-site and technical changes and technical SEO/SEM as required.
• To ensure your knowledge of the digital industry and changes within digital marketing is kept up to date and relevant by networking/researching/reading blogs and news sources.
• To initiate and carry out objective testing of tools, resources and techniques.
• To analyze and segment CRM data.
• To post web copy, blog posts, email messages, research papers, white papers, case studies, and/or other publications as required.
• To ensure traffic is driven to content assets by leveraging landing pages, social media promotions, search engine optimization, paid advertisements and more.

4. Requirements:

• Digital professional with experience of digital marketing within different industries.
• At least 3-5 years of same-position experience in digital marketing.
• A passion for emerging platforms and a full and broad knowledge of effective digital marketing strategies and techniques.
• An excellent understanding of how Google and other search engines rank pages.
• An understanding of social media platforms including Facebook, Twitter, Youtube, etc.
• Excellent content creation skills.
• Personal experience of achieving better-than-expected results (rankings/traffic/conversions) across a number of campaigns.
• Analytical, with a proven ability to interpret large amounts of information, news, data and research quickly – and distil the most important/relevant information for intelligent strategic development.
• Proficient user of Google Analytics and other major third party analytics platforms.
• Highly numerate and literate, with the ability to produce top quality written reports.
• Proactive and highly organized, with strong time management and planning skills.
• Able to meet tight deadlines and remain calm under pressure.