[HCM] [Agency] AZ Home: Content Marketing Specialist

1. Scope of Role

We are seeking a media content to play an integral role in public/media relations and content creation for our company (Furniture)

2. Benefits:

3. Main Responsibilities

Develop strategies, plan, implement, and evaluate efficiency of public relation practices throughout the system.
Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including website, fanpage, blog posts, whitepapers, ebooks, reports, webinars, infographics, etc. and other media channels).
Research and develop branding of the company.
Plan and implement enterprise cultural developing activities.
Promoting news stories and features to the media, known as 'selling in’.
Event management, including press conferences and promotional events.
Managing the content aspect of a possible crisis situation.
Attending and promoting client events to the media.
Participate in and support in developing company’s strategy and marketing plan.
Willingness to work closely with sales to understand customer requirements and prepare sales support items.
Work closely with others to discuss topics such as budget, the selection of advertising media, or products to be advertised.
Negotiable advertising contracts.

4. Requirements:

BS/MS degree in relevant industry.
3 years experienced in PR/communications from corporate environment or PR agency.
Demonstrable experience in leading strategic planning 360 degree for content in social media and digital.
Knowledge and professional experience from hospitality furniture industry is an advantage.
Strong analytical, conceptual, and problem-solving abilities.
Strong communication and interpersonal skill to communicate effectively with a wide range of people including English.
Ability to work independently, under pressure and tight deadlines.