[HCM][Client] Prudential: Career opportunity with Copywriter Senior Officer

Being one of the leading life insurers, Prudential Vietnam is honored to provide services to millions of Vietnamese people via the network of over 230 customer service centers, branch offices and general agency and business partner offices nationwide. Prudential Vietnam now takes the lead in the life market with nearly 40% market share in terms of premium income.

Prudential believes that investment in human resource is one of the most important elements that help us achieve our success and sustain our leading position on Vietnam life insurance market.

For expansion of our business, we are looking for a new candidate who are willing to work, develop and take challenge together with us as a Copywriter Senior Officer

Key responsibility:

• Brainstorming, creating, and transforming ideas into words for articles, advertisements, publications, and pamphlets.
• Writing words and text for commercials, radio, internet content, jingles, websites, flyers, product brochures and direct mail literature
• Write clear and persuasive copy for commercial ads, product brochures, video clip , radio, and other forms of advertising.
• Research the technical properties of products to determine what makes products appealing to consumers.
• Create and present storyboards of ideas, work with art director to create ideas.
• Advise all copy that generated by internal team members and offer feedback when necessary
• Manage multiple projects, with the ability to switch from one to the other seamlessly
• Work with media planners/buyers and the production department to fully develop the advertising campaign.
• Research competitors and keep abreast of market trends.
• Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
• Work with designers, illustrators, printers, photographers and production companies to complete the campaign.
• Complete timesheets and reports, and meet deadline.

Job requirements:

• BA/BS Degree ideally in journalism, literature, communications or related field
• Significant experience in professional, commercial writing
• Experience on commercial writing of finance/ banking service is preferred
• A strong record in creating immaculate copy that stands out from the crowd
• Excellent communication skills
• Effective team management capabilities
• Familiarity with creative processes and techniques – including ATL process/ digital media

If you're interested in this position, please send your CV to [email protected]