[HCM][Agency] TBWA Group Vietnam: Media Specialist

18/08/2020
630
0

TITLE: MEDIA SPECIALIST

NAME:

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Start Date:

JOB SUMMARY:

Media Specialist plays role as a trusted consultant, a point of contact for both internal teams and clients to reach out for all media-related matters.

RESPONSIBILITIES:

Develop strategy for digital media and performance marketing campaigns.
Present strategies to clients with clear, concise and convincing rationales.
Set viable objectives and KPIs; recommend/develop measurement methodology.
Ensure projects/campaigns are frequently tracked and measured based on agreed KPIs and cost efficiencies.
Develop a list of suitable suppliers (freelancer or company) to outsource media buying tasks when required. Supervise third parties’ works and take responsibilities of their performance.
Collaborate with support teams from Google, Facebook to handle problems if any.
Update internal teams and clients on new digital trends and changes in media landscape.
Analyze campaign performance and make sound recommendations for improvement.

QUALITIES:

Minimum 3 years’ work experience in media planning and buying across all digital platforms.
Hands-on experience of advertising technology platforms.
In-depth understanding of digital media implementation & optimization, especially Facebook & Google Ads.
In-depth understanding of consumers’ media consumption behaviours in various industries.
Understand how media can leverage creative assets and maximise success rate of an Integrated Marketing Campaign.
Ability to work independently with simultaneously simultaneously.
Positive, enthusiastic, hardworking, and a team player
Good problem solving and project management skills.
Good communication skills (written and oral).
A passion for data, insights and ideation.
Solid competency in MS Office with specific strengths in Excel and PowerPoint.
Agency experience is a plus.

EDUCATION:

Digital Media, Marketing or related major.

Drop your Cv to: r[email protected]