[HCM][Agency] Mindshare - Associate Director, Connections Planning

Reporting of the role

This role reports to the Business Lead.

3 best things about the job:

1. This position allows working for some of our top 10 clients across a diverse mix of sectors
2. We believe in consumer-centric planning, not channel-centric. The person selected will be planning on media that are most relevant for the consumers, whether it is traditional or digital, with a solid understanding of how touchpoints interact across Paid, Owned and Earned
3. Being no. 1 in the market, Mindshare Vietnam has a breadth of products and services allowing delivering services in Digital on one end whilst delivering a Rural Strategy on Emerging Class Consumer on the other end given our vast portfolio of clients.

Measures of success

In 3 months, you would have:

• To become completely familiar with your key client’s organizational structure, planning process, marketing calendar and the needs of key stakeholders. To become the day to day lead for your key clients and have integrated within the Mindshare team structure. To have taken responsibility for overseeing the SOW delivery for your client base.

In 6 months, you would have:

• To start challenging clients to execute innovations. Start coaching your direct reports to deliver integrated planning.

In 12 months, you would have:

• To expand the range of non-traditional media investments the client makes, and to be the go-to person for all matters connected to media. To continually delight the client.

Responsibilities of the role:

• Entrenching client relationships that position Mindshare as a principal business partner. Be unafraid to push back, be audacious and stand your ground in terms of ideas.
• Build client satisfaction by delivering excellence in planning whilst managing expectations on deliverables to balance team workloads
• Lead and hands on the day to day deliverables on your accounts as per client SOW, coordinating with cross-functional teams as required
• Deliver an integrated connections plan across all relevant consumer touchpoints
• Oversee the reporting and KPI commitments
• Collaborating and responding to regional requests such as updates on market/category insights, spends, savings, competitor & audience insights, and reports
• Identify new revenue opportunities on the client base such as content partnerships, analytics, social
• Operate with a talent mindset and coach direct reports

What you will need:

• Minimum 6 years’ work experience, of which at least 3 years have been spent working on media/communications planning related business
• Highly evolved planning, presentation and reporting skills.
• Experience in managing and integrating on large projects and teams
• Demonstrated experience and success working in a client-facing role
• Shows depth of understanding of the industry, business, brands, and consumers in client conversations.
• Good negotiation and selling skills required for Mindshare products and services

About Mindshare

Mindshare was born in Asia in 1997, a start-up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork, and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology, and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive years, respectively. In 2018, Mindshare Vietnam won the Mobile Marketing Association’s ‘Mobile Agency of the Year’ and Campaign “Vietnam Digital Agency of the year” awards, along with other global, regional and local acknowledgments of our strategic planning expertise

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on linkedin.com/company/mindshare.

About GroupM Vietnam

GroupM officially formed in Vietnam since 2002 and served as the parent company of media agencies including Mindshare, Mediacom, Wavemaker and the outcomes-driven programmatic audience company, Xaxis. Our office is well-located in Bitexco Financial Tower, Ho Chi Minh City and nurtured by 380+ media lovers cross agencies.

Join us by applying directly via GroupM's career site
For more information, feel free to connect to Ms.Huong | [email protected]