[HCM][Client] Traveloka: Tuyển Paid Media Specialist (Performance)

Hello, we are from Traveloka - an ultrafast-growing lifestyle technology platform for travel-holics in Southeast Asia. We are looking for some crazy fresh young minds to join us in our mission of #EmpoweringDiscovery.

Just take a look if this sounds interesting enough to you!

What you are going to do:

A. To help with developing Paid media growth strategies

• Work very close with Digital Paid Media Lead to develop paid media strategies for specific local market which need to be tailored & personalized;
• Help Digital Paid Media Lead with local insights (target audience & behavior, Marketing Technologies update, Paid media landscape);
• Identify growth opportunities and strategies to scale up the campaign performance across Funnels (Targeting, Retargeting, App Install);
• Develop execution & action plan to achieve Paid media objectives (CAC, CIR).

B. To manage advertising activities

• Manage all Traveloka advertising accounts & analytics accounts on all platforms (to be disclosed later);
• Setup & maintain online advertising campaigns, from Display targeting, retargeting, App install to Search;
• Manage budget allocation on each distribution channels;
• Manage spending vs. KPIs balancing to have dynamic optimization based on needs, markets & real-time performance;
• Manage ads & performance incidents (data, technical integration, product feed, app events, audience segmentation...) to identify quick fixes and cascade issues to Central team;
• Creative optimization;
• Ensure all online advertising best practices have been implemented & well structured.

C. To collaborate with stakeholders

• Daily & weekly sync with Digital Paid & Earn Media lead;
• Actively working with local market PMM for performance optimization;
• Coordinate with Own media & Earn media for customer segmentation & integrated media campaigns;
• Support to deliver umbrella/thematic/PMM campaigns (ad-hoc);
• Work closely with Tech & Analytics support for campaign setup & campaign reports.

D. To do analytics & analysis

• Collect performance reports from related teams;
• Conduct weekly performance reports on each channel & funnel;
• Recommend optimization tactics & identify growth.

Does this sound like you?

• 2-3 years in Performance Advertising (Targeting campaign, Dynamic Retargeting, App Install & Search);
• Hands-on experiences in Facebook, Google (both Display & Search) and other Online Advertising Tools;
• Passion in numbers & analytics;
• Strong relationship with media agencies & AdTech companies;
• Google Ads & Facebook Ads certification are pluses;
• Experienced with App Install tracking & monitoring.

What kind of fun do we have here at Traveloka?

• Rooms to grow with the fastest-growing tech start-up in Southeast Asia;
• Dynamic, open and professional working environment, surrounded by noisy but lovely colleagues;
• Hands-on experience with challenging projects every day;
• Competitive salary and top benefits;
• Free meals and snacks every day.

Join us right at the link: https://smrtr.io/3KdL9. Should there be any question, contact me via email: [email protected].