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[Client] Digital marketing Lead

Client: Pasteur Street Brewing Company

Position: Digital marketing lead

RESPONSIBILITY

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Website, Facebook, Tripadvisor, etc.)
To develop and implement digital marketing strategies based on the company's various and evolving products and services including SEO, SEM, PPC, etc
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Acquire insight in online marketing trends and keep strategies up-to-date
Content creation – writing blog posts, articles, newsletters, communications materials, and material for social media channels.
Research and explore new Online Digital Marketing Platform & Consumer Application as well as measure cost-effectiveness
Setting up and managing Google Analytics or other analytics tool to measure the effectiveness of all campaigns and properly track visits, events and conversions
Identify trends and insights, and optimize spend and performance based on the insights.
Maintain and build new partnerships with media agencies and e-commercial vendors (Grab, Momo, banking…)
Maintain and develop CRM Marketing to build loyalty & brand influencers
Manage and improve consumer experience through hotline & delivery service

REQUIREMENT

Hard-working, Patient, Punctual, Proactive
English (spoken & written) is required
Have least 1-2 year experiences as Digital Marketing Lead or similar role in F&B and agency

Skills: Telesales Skills, Communication & Interpersonal Skills, Collaboration Skills, Negotiation Skills, Project Management Skills