[HCM][Client] British American Tobacco: Digital Activation Deployment Executive
British American Tobacco (BAT) started its operation in Vietnam in October 1994. With a total of nine brands for the Vietnamese consumers, BAT holds a robust market position in the Vietnam market. Today, BAT is one of the most successful international businesses in Vietnam. Regarding working environment, BAT also holds the "Global Top Employer" Award recognized by Top Employers Institute to honor companies that have the best global HR strategy.
And now, BAT is looking for a Digital Activation Deployment Executive (DADE) for Activation team with the details and requirements as follows:
KEY RESPONSIBILITIES:
• Execute Digital Activation deployment, covering own website/apps, media buying and social media amplification.
− Accountable for maintaining own website/apps, social media pages and e-commerce platform. Ensure fit for purpose UX/UI design, effective SEO/SMO, timely content refresh, and minimize bugs and downtime.
− Recommend earned media and social media amplification plan, develop engagement mechanism and targeting plan leveraging CRM database, Community advocates, PR network and programmatic.
− Recommend media buying plan, ensure reach and impressions objectives met in-line with Route to Consumer and campaign objectives.
− Identify touchpoints and propose specifications for Digital Touchpoint Adaptation Brief.
− Monitor delivery of operational KPIs, analyze Digital Activation performance through ad-track and its impact through social media listening and recommend action plan for improvement.
• Operationalize Campaign Implementation Plan for Digital channel, execute in market implementation.
• Propose spends, execute purchases and payments, track and control budget across Digital Activations.
• Conduct quarterly On-line channel business review, identify room for improvement and propose action plan.
• Monitor external Digital Activation partners on day to day operation, work closely with partner’s management team to ensure excellent execution and smooth operation delivering desired KPIs.
• Ensure all activities compliance with IMP, relevant local regulation, agreed process and way of working.
− Accountable for maintaining own website/apps, social media pages and e-commerce platform. Ensure fit for purpose UX/UI design, effective SEO/SMO, timely content refresh, and minimize bugs and downtime.
− Recommend earned media and social media amplification plan, develop engagement mechanism and targeting plan leveraging CRM database, Community advocates, PR network and programmatic.
− Recommend media buying plan, ensure reach and impressions objectives met in-line with Route to Consumer and campaign objectives.
− Identify touchpoints and propose specifications for Digital Touchpoint Adaptation Brief.
− Monitor delivery of operational KPIs, analyze Digital Activation performance through ad-track and its impact through social media listening and recommend action plan for improvement.
• Operationalize Campaign Implementation Plan for Digital channel, execute in market implementation.
• Propose spends, execute purchases and payments, track and control budget across Digital Activations.
• Conduct quarterly On-line channel business review, identify room for improvement and propose action plan.
• Monitor external Digital Activation partners on day to day operation, work closely with partner’s management team to ensure excellent execution and smooth operation delivering desired KPIs.
• Ensure all activities compliance with IMP, relevant local regulation, agreed process and way of working.
KEY REQUIREMENTS:
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Have an understanding of brand development, brand portfolio
• Demonstrable experience leading and managing SEO/SEM, CRM, marketing database, email, social media and/or display advertising campaigns
• Experience in planning media strategy: media buying, content direction, touchpoint recommendation & cost optimization.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages, fanpage and user funnels
• Experience with A/B and multivariate experiments
• Knowledge in planning media spends, execute purchases and payments, track and control budget across Digital Activation
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimising Google Adwords campaigns
• Capability in reading, create digital report, and recommend action points.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Good in communication skills, negotiation and able to manage diverse group of stakeholders
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Proven working experience in digital marketing
• Have an understanding of brand development, brand portfolio
• Demonstrable experience leading and managing SEO/SEM, CRM, marketing database, email, social media and/or display advertising campaigns
• Experience in planning media strategy: media buying, content direction, touchpoint recommendation & cost optimization.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages, fanpage and user funnels
• Experience with A/B and multivariate experiments
• Knowledge in planning media spends, execute purchases and payments, track and control budget across Digital Activation
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimising Google Adwords campaigns
• Capability in reading, create digital report, and recommend action points.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Good in communication skills, negotiation and able to manage diverse group of stakeholders
• Up-to-date with the latest trends and best practices in online marketing and measurement
HOW TO APPLY:
Please send you most updated CV to Ms. Jael - [email protected]
We'll get in touch soon when your profile has been shortlisted!
Thank you all for your interest!