[HCM][Client] Unilever Vietnam: Hot job - Brand Manager

Main Job Purpose:

1. NATIONAL CATEGORY BUILDING PLAN (NCBP)

Supports the development of NCBP by:

Managing the Category & Brand Audit to identify root issues and opportunities facing the category and brand.
Identify customer and channel category trends, supply chain and financial implications and emerging consumer and shopper behavior
Determining brand and customer fit behind category value drivers.

2. BRAND MARKETING PLAN

Leads integrated Brand Marketing Plan development and deployment:

Category Brand audit, Issues & Opportunities, Jobs to be done, 8Qactivity plans, Scorecards & management of 6 P’s
Proposes SMART measurable objectives
Responsible for the brand P&L & help drive profitability of the brand.
With Customer Development, sets national level brand KPI’s and channel marketing strategy and identify relevant in-store solutions.
Deploys integrated brand communications per comms strategy & campaign idea in Think Big Pack (TBP).
Monitors brand performance to implement appropriate plan changes.
Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s). Recommends solutions and implement improvements to meet annual targets.

Essential requirements:

University Degree with Marketing Background is an advantage
Excellent of English
Deep understanding customer and shoppers.
Minimum 2 to 3 years relevant experience in Brand Building/Development and/or Customer Development
Initiative/ innovative/ flexibility, passion to growth
Open-minded, creative, result-oriented, hard-working
Creative, problem solving skill, influencing, Marketing skills, analytical power, business-oriented
Project Management