[HCM][Agency] Omnicom Media Viet Nam tuyển dụng : Senior Media Planner

JOB DESCRIPTION

Job Title: Senior Media Planner
Reporting to: Planning Manager
Based: Ho Chi Minh City, Vietnam

Scope of the role:
As a Senior Media Planner, you operate at the very heart of the business. The team
you work with have been tasked with creating a recognized market-leading position
in implementational / executional management and client servicing.

The role encompasses:

• Involvement in the media strategy development process.
• The creation of media plans (key focus on offline medias channels: TV, Radio,Print, Outdoor, Cinema, and others OOH) and secondary: digital channels) thatbuild from the core media idea developed with the planning manager and digitalmanager.
• Identification and management of creative / innovative media initiatives that are born out of the strategic media direction.
• Management of the implementation of plans through to their delivery and quality control of all buys.
• Ensuring all media goals and strategies are delivered and executed within budgets.
• Client liaison and client services.

Key Responsibilities:

1. Client relationship management
• Day to day account management of key clients
• Ensure quality of media / administrative product for the team’s external communications with the client for Buyers and Assistants.

2. Strategic media development
• Involvement in media strategic development workshops and development of strategic recommendations.
• Work closely and effectively with the Strategic Division especially planning and digital managers.

3. Origination of the Media Plan
• Working with the planning team and client to create clear and coherent plans that bring the media strategy to life.
• In-depth assessment of all candidate media options and detailed recommendation of proposed communication solutions.
• Working closely with the Business Director and Planning Managers in your team to ensure smooth and relevant translation from strategy to plan.
• Assess, identify and recommend creative media initiatives that deliver greater strategy depth and impact to the media plan.
• Undertake the implementation of agreed initiatives, including the briefing of third parties, as and when required.

4. Management of the implementational process and client relationship management
• Lead the implementational planning process.
• Origination of detailed briefs for relevant third party units (e.g. the Buying Unit, Direct etc)
• Day to day management and ownership of implementation process. Ensure brief is delivered / brought to plan, within appropriate criteria (budget, target …)
• Provide written brief to Buyers for all media.
• Principal client contact for the whole implementation process (from presentation of detailed recommendations to negotiation and inventory management issues).
• Supervision of collation and reporting of competitive data in agreed formats
• Timely delivery and upkeep of all relevant reporting systems and templates (media plans, contact reports, status reports).
• Management of post campaign reporting that quantifies the value of the media strategy.

5. Information management and market intelligence.
• Monitoring systems in place and accessible.
• Market briefing and opinion pieces on all significant television matters.
• Programming P.O.V’s and insights.
• Quarterly and ad-hoc reviews
• Assist in market research and analysis as and when required.

6. Finance communication
• Ensure media proformas are checked correctly and returned them to Finance within the agreed timeframe.

7. Managing your relationship with team and the specialist relationships
• Internal
- Managing your direct reports, Buyers and Assistants - clear and accurate briefing of them.
- Integration with buyers.
• External
- Build effective working relationships with clients, agency partners personnel plus other specialist agency personnel.

8. Protecting our high standards
• Ensure that any work that leaves the agency is of the highest standard
• Be part of producing ideas that inspire, motivate, engage and create commercial action
• Be part of producing award winning work
• Always challenge “mediocrity”

9. Integration
• Think like a solutions provider
• Ensure you encourage the use of other agency services

JOB REQUIREMENTS:
• Tertiary qualified, 2-4 years of industry experience strong media planning & buying experience
• Good understanding of media fundamentals and strategic planning capabilities
• Strong client facing communication & presentation skills
• Attention to detail; diligent, proactive, organized, accountable, analytical, and highly-motivated team player
• Quick learner of new technologies, tools, and processes
• Ability to adapt to changing tides
• Thrives in a dynamic, fast-paced, high-growth work environment, while managing numerous projects under tight deadlines
• Strong working knowledge of entire Microsoft Office suite
• Proficient in Excel and PowerPoint

QUALIFICATIONS / SKILLS
• Excellent understanding of offline media planning, implementation and optimisation
• Passionate and articulate and can craft a compelling case/recommendation and present it to client
• Understands how digital fits into the overall client marketing/media strategy
• Strong analytical skills and ability to relate results to clients business objectives, providing a basis for measurement of the digital activities
• Ability to work closely and build relationships with account, creative and other teams
• Ability to work with large media budgets
• Passion for the digital space from gaming, mobile, social networking, online video and everything in between
• Can demonstrate good organizational skills and attention to detail
• Can multitask and change priorities rapidly and is effective under pressure.