[HCM][Client] Japan Tobacco International: Tuyển Field Marketing Specialist

JOB DESCRIPTION:

• Be assigned to a similar territory of an Area Sales Manager and work very closely with Sales team on daily basis: Track the performance of the territory (Sales performance volume, Direct-To-Consumer (DTC) trial rate, Brand health – Off-take and actual selling price on trade); identify the relevant brand focus for the territory and drive for brand awareness, trials and repeated purchase together with Brand, Sales and DTC teams; and gather competitor activities on trade periodically.

• Understand the territory characteristics, the consumer profile and segmentation, the specific trade environment and retailer special needs and wants of the responsible area and therefore - brainstorm with Sales team and design special tactical / pilot trade programs for the territory including scheme, duration, execution briefing, performance tracking procedure.

• Customized and control execution of Brand campaign programs

• Develop relevant visibility strategy for the territory and work closely with Sales to control the deployment & monitoring of Permanent POSM and Temporary POSM on the responsible territory.