[HCM][Agency] The Purpose Group: Looking for Communication Planner (Manager & Senior-Middle level)

The Purpose Group, is a growing independent agency in Viet Nam, with a growing client base (www.thepurposegroup.vn to see our work).

Our dynamic and creative team is looking for a Communication Planner who helps make sense, give clarity and direction to everything within the process from Client brief to final communication product.

What you will do:

Your ideal planning journey includes:
STRATEGY
• Clarifying the business/ marketing issues Client may share or not share in the brief
• Making sense of Secondary research data to better understand the market/ business context which helps understand the Client brief more precisely
• Conducting Primary research (qualitative survey) to better understand the specific situation concerning the Client brief
• Assisting Strategy Lead in Strategic directions & Creative brief

STRATEGY

• Clarifying the business/ marketing issues Client may share or not share in the brief
• Making sense of Secondary research data to better understand the market/ business context which helps understand the Client brief more precisely
• Conducting Primary research (qualitative survey) to better understand the specific situation concerning the Client brief
• Assisting Strategy Lead in Strategic directions & Creative brief

PLAN

• Taking charge of Integrated Planning while collaborating with Client Service & Creative

The deliverables include:

• Consumer Journeys
• Channels Ecosystem
• Campaign Plans
• Execution Plans

EXECUTE

• Ensuring the effectiveness of campaign execution

REPORT

• Consolidate reports from all parts involved to create one final, actionable report with learnings and next steps.

What you are good at:

• At least 2-3 years working experience in the similar role.
• A proven ability to conduct in-depth research and develop actionable insights.
• Knowledge of brand and communications planning.
• A sound understanding of digital practices, consumers, traditional media, social networks and brands.
• A deep understanding of local channels and how it can be harnessed for a variety of clients.
• Sharp deck writing and presentation skills.
• Contributing to the creation of integrated plans.
• Working collaboratively to ensure the consumer experience is always championed.
• Being provocative: thinking differently, making new rules, surprising with solutions.

Detail scope of work of each level will be discussed more in the interview.

Please send your resume to email [email protected] if you feel you have what it takes.

Should you have any queries, feel free contact Ms. Thư - HR ([email protected]).