[HCM][Agency] The Purpose Group: Looking for Social Media Executive

The Purpose Group, is a growing independent agency in Viet Nam, with a growing client base (www.thepurposegroup.vn to see our work).

Our dynamic and creative team is looking for Social Media Executive with the key roles and responsibilities as following:

What is Social Media Executive?

A person who is an appointed administrator for all of our clients’ social communities. He/she is responsible for managing our clients’ social media channels, short-term campaigns and always-on campaigns to sustain an engaging their audience experience and to increase their audience satisfaction.

What you will do:

1. Social Media Management:

   • Run campaigns and promotions to encourage participation on social media initiatives.

   • Researches and analyses social media trends, including social media ad revenue and web visitor data in campaign-by-campaign to improve our clients’ social media performance and their campaigns efficacy.

   • Work closely with clients and account teams on the development of social media programs and strategies.

   • Assist with researching and developing unique, creative, engaging content that include one or multiple formats such as copy-based (primary), graphics and videos.

   • Working alongside the social media manager to generate new ideas for social content to drive communications.

   • Support for planning social content and maintaining the content calendar ensuring social media content is regular, relevant and engaging.

   • Prepare reports summarizing the results of social media campaigns.

   • Seed content and discussions in our communities to keep them active and valuable to our end users.

2. Community Management:

   • Review community’s conversation (comments, inbox, reply and posts to wall-fanpage) in a quick and timely manner.

   • Respond to comments in order to foster a positive community and add value to our client’s customer experience

   • Participate in relevant conversations related to brand’s guideline and brand’s persona

   • Escalate possible issues or concerns to internal and external stakeholders based on our response protocol.

   • Assist with creation, conception, and presentation of community strategy

   • Engaging with Fans and Followers to build relationships with the community and encourage engagement.

   • Weekly and monthly reporting on social media engagements within the community.

3. Building organization

   • Support internal social media and company blog, if any.

What you are good at:

• At least 1 year experience in the similar position at an agency

• Operate with discipline ensuring timely deliverables

• Ability to meet project KPI

• High attention to detail, careful, hard-working

• Effectiveness of team collaboration

• Proactively take initiative to contribute solutions and ideas to the successful launch and business growth of clients.

• Understanding of community networks and – design, functionality, strategy

• Communication skills

• Excellent verbal, written, and presentation skills.

Please send your resume to email [email protected] if you feel you have what it takes.

Should you have any queries, feel free contact Ms. Thư - HR ([email protected]).