[HCM][Agency] The Purpose Group: Looking for Strategic Planner

The Purpose Group, is a growing independent agency in Viet Nam, with a growing client base (www.thepurposegroup.vn to see our work).
Our dynamic and creative team is looking for a Strategic Planner to propose an insightful integrated communication plan for big brands in Vietnam. If you are a progressive, on-the-spot, creative problem solver with knowledge of consumer behaviors, we want to talk to you.
What you will do:
Your ideal working day includes:
• Understand branding and marketing communications, with a focus on how target audiences think, behave, build perceptions and consume information
• Conduct research, including selecting the best methodologies, providing oversight to the team, and developing insightful and useful conclusions.
• Identify relevant trends in local consumer or business culture
• Develop customer journey maps to identify communication gaps and create optimizations/ recommendations
• Uncover the needs, concerns and touch points of the target audience
What you are good at:
We would like to hear from those who have:
• A proven ability to conduct in-depth research and develop actionable insights.
• Knowledge of brand and communications planning.
• A sound understanding of digital practices, consumers, traditional media, social networks and brands.
• A deep understanding of local channels and how it can be harnessed for a variety of clients.
• Sharp deck writing and presentation skills.
• Contributing to the creation of integrated plans.
• Working collaboratively to ensure the consumer experience is always championed.
• Being provocative: thinking differently, making new rules, surprising with solutions.

Please send your resume to email [email protected] if you feel you have what it takes.

Should you have any queries, feel free contact Ms. Thư - HR ([email protected]).