[HN][Client] BUV: Content Specialist/ Copywriter/ Digital Marketing Specialist

British University Vietnam (BUV) is the first international university in Vietnam to award 100% British Degrees, offering an exceptional study environment with a faculty exclusively from overseas. BUV has been highlighted as a success story in higher education cooperation between Vietnam and The United Kingdom’s governments. With a total investment of 70 million USD, our Ecopark Campus is the first UK-standard university environment in the country, with the capacity to host 7,000 students. For more details, please visit our website at: www.buv.edu.vn

Due to the expansion of the British University Vietnam, we are recruiting:

Job title: Content Specialist/Copywriter/Digital Marketing Specialist

Report to: Senior Manager, Marketing and Communications

Work location: Ecopark Township

Job Objective:

This position is responsible for the development and placement of engaging content, messaging and copy that connects with our students and parents across multiple channels including web, email, social, paid media, video, press releases, blog posts, and more. Collaborates with heads of department, colleagues and student in the planning, production, and execution of marketing and PR communications.

Key responsibilities:

• Develop monthly and quarterly content plan and execution in line with British University Vietnam’s brand strategy and responsive to the market trends
• Work closely with other Digital team members to produce creative contents that engage the target audiences in optimized two-way communication, build brand reputation and generate leads
• Create compelling concepts and copy for social media posts, newsletters, email marketing, optimized website content, brochures, flyers, scripts, speeches and articles for the media
• Work with the in-house designer, freelancers or external agencies to produce creative visuals, infographics, videos, apps and other multimedia materials for the marketing purposes
• Build and maintain fruitful relations with Key Opinion Leaders and Influencers for both online and offline engagement, storytelling and trend setting
• Keep up to date with the education industry and have a passion for being an expert in the field
• Effectively use data-driven insights to test, refine and prove content performance
• Regularly learn and update new skills and tools in Digital Marketing
• Work with the PR Specialist and PR agency to produce relevant content for media pitching.

Job Requirements:

MINIMUM ACADEMIC/PROFESSIONAL QUALIFICATION

• Vietnamese national
• Bachelor’s degree in Marketing, Communication, Journalism, PR or related fields
• At least 3 years in copywriting and content development

COMPETENCIES (KNOWLEDGE, SKILLS & ABILITIES)

• Key skills: Exceptional Vietnamese writing skills and advanced English competencies with a strategic brand communication mindset
• Teamwork & Collaboration: To work effectively with others to accomplish team goals and objectives
• Planning & Organising: To effectively plan, organize, prioritize, manage time, resources and day-to-day demands with attention to details and outcomes
• Problem Solving & Decision Making: To analyse situations and evaluate alternative solutions
• Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things
• Effective communication: To actively listen and strengthen the quality of interpersonal communication in various settings

COMPETENCIES (BEHAVIORAL)

• To demonstrate integrity, enthusiasm and charisma
• Flexibility, versatility, and collaboration required
• Good at working in a team and independently

HOW TO APPLY:

Interested candidates should send the following documents in English to HR Department ([email protected]):

• Updated CV together with a recent photo,
• Cover letter
• Supporting documents
• Samples of the PR contents you have developed with your specific contribution and achievements (the portfolio should be complied into one .pdf file)

Deadline for application: 31-Mar-2019 (we encourage early applications; however, the post will remain open until filled)

Benefits:

• Competative gross salary package
• 13th month salary + performance bonus per annum
• Private premium accident and medical insurance
• Annual leave, sick leave per annum
• Education fee support for staff and dependants after a qualifying period
• Opportunity to work within a professional and multi-cultural environment