[HCM][Agency] Omnicom Media Group: Looking for Senior Media Planner

OMD is an integrated communications agency delivering media and marketing solutions globally.

As part of a global OMD network of 9,000+ people in over 120 offices, we deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

We are famous for creative effectiveness. OMD has been voted Most Creative Agency in the World by the Gunn Report for Media for an unprecedented eight years running.

At OMD we work with some of the world’s most famous brands to help them grow and achieve their ambitions. Our scale and experience gives us a deeper understanding of our clients’ businesses, of the possibilities and opportunities offered by the constantly shifting media world and of the nuances of human behaviour.

Our specialties include:

Full service Communications Planning, Media Planning & Buying, Econometrics, Performance Media including Direct and 360’ Digital (comprising Display, SEO, PPC, Trading Desk, Mobile & Affiliates), Data Analytics, Market & Customer Insight, Social Media, Sponsorship, Branded Entertainment & Content Creation & Experiential

For further information visit us at:

https://www.omd.com/asia-pacific/global-media-agency

Scope of the role:

As a Senior Media Planner, you operate at the very heart of the business. The team you work with have been tasked with creating a recognized market-leading position in implementational / executional management and client servicing.

Reporting Structure:

• You report directly to the Planning Manager and the Business Director.
• You are expected to manage your team as well as any specialist delivery services that are being deployed in your business

The role encompasses:

• Involvement in the media strategy development process.
• The creation of media plans (key focus on offline medias channels: TV, Radio, Print, Outdoor, Cinema, and others OOH) and secondary: digital channels) that build from the core media idea developed with the planning manager and digital manager.
• Identification and management of creative / innovative media initiatives that are born out of the strategic media direction.
• Management of the implementation of plans through to their delivery and quality control of all buys.
• Ensuring all media goals and strategies are delivered and executed within budgets.
• Client liaison and client services.

Key Responsibilities:

1. Client relationship management

• Day to day account management of key clients
• Ensure quality of media / administrative product for the team’s external communications with the client for Buyers and Assistants.

1. Strategic media development

• Involvement in media strategic development workshops and development of strategic recommendations.
• Work closely and effectively with the Strategic Division especially planning and digital managers.

1. Origination of the Media Plan

• Working with the planning team and client to create clear and coherent plans that bring the media strategy to life.
• In-depth assessment of all candidate media options and detailed recommendation of proposed communication solutions.
• Working closely with the Business Director and Planning Managers in your team to ensure smooth and relevant translation from strategy to plan.
• Assess, identify and recommend creative media initiatives that deliver greater strategy depth and impact to the media plan.
• Undertake the implementation of agreed initiatives, including the briefing of third parties, as and when required.

1. Management of the implementational process and client relationship management

• Lead the implementational planning process.
• Origination of detailed briefs for relevant third party units (e.g. the Buying Unit, Direct etc)
• Day to day management and ownership of implementation process. Ensure brief is delivered / brought to plan, within appropriate criteria (budget, target …)
• Provide written brief to Buyers for all media.
• Principal client contact for the whole implementation process (from presentation of detailed recommendations to negotiation and inventory management issues).
• Supervision of collation and reporting of competitive data in agreed formats
• Timely delivery and upkeep of all relevant reporting systems and templates (media plans, contact reports, status reports).
• Management of post campaign reporting that quantifies the value of the media strategy.

1. Information management and market intelligence.

• Monitoring systems in place and accessible.
• Market briefing and opinion pieces on all significant television matters.
• Programming P.O.V’s and insights.
• Quarterly and ad-hoc reviews
• Assist in market research and analysis as and when required.

1. Finance communication

• Ensure media proformas are checked correctly and returned them to Finance within the agreed timeframe.

1. Managing your relationship with team and the specialist relationships

• Internal

• Managing your direct reports, Buyers and Assistants - clear and accurate briefing of them.
• Integration with buyers.

• External

• Build effective working relationships with clients, agency partners personnel plus other specialist agency personnel.

7. Protecting our high standards

• Ensure that any work that leaves the agency is of the highest standard
• Be part of producing ideas that inspire, motivate, engage and create commercial action
• Be part of producing award winning work
• Always challenge “mediocrity” (if you don’t know what this means, ask your CEO)

1. Integration

• Think like a solutions provider
• Ensure you encourage the use of other agency services

Experience required:

• Tertiary qualified, 2-4 years of industry experience strong media planning & buying experience
• Good understanding of media fundamentals and strategic planning capabilities
• Strong client facing communication & presentation skills
• Attention to detail; diligent, proactive, organized, accountable, analytical, and highly-motivated team player
• Quick learner of new technologies, tools, and processes
• Ability to adapt to changing tides
• Thrives in a dynamic, fast-paced, high-growth work environment, while managing numerous projects under tight deadlines
• Strong working knowledge of entire Microsoft Office suite
• Proficient in Excel and PowerPoint

Knowledge and Skills:

• Excellent understanding of offline media planning, implementation and optimisation
• Passionate and articulate and can craft a compelling case/recommendation and present it to client
• Understands how digital fits into the overall client marketing/media strategy
• Strong analytical skills and ability to relate results to clients business objectives, providing a basis for measurement of the digital activities
• Ability to work closely and build relationships with account, creative and other teams
• Ability to work with large media budgets
• Passion for the digital space from gaming, mobile, social networking, online video and everything in between

Attributes:

• Passionate, with strong opinions about communications
• An instinctive desire to exceed expectations (clients and management) and deliver

cutting-edge strategies

• Ability to build strong relations with colleagues, clients, network partners and external
• Can demonstrate good organizational skills and attention to detail
• Can multitask and change priorities rapidly and is effective under pressure.

Contact:

Email: [email protected]