[HCM][Client] FE CREDIT: Analytics & Campaign Management Manager

Analytics & Campaign Management Manager

Reporting to the Marketing Director, the appointee should have knowledge, experience on data analytic and campaign management. This is a collaborative role and is expected to add significant value to Brand build, business marketing and leads generation.

Key Roles & Responsibilities:

Ø Analytics:

Collect and use data to initiate new campaigns and the evaluation of existing campaigns

Continuously work with Business teams to spot opportunities to grow business i.e. in terms of Pricing, Upsell and Cross-sell by analyzing data and drawing customer insight

Take responsibility to prepare, analyze and provide customer segmentation and profiling

Cooperate with Business Intelligence Competency Center (BICC) on Customer Data enrichment initiatives (e.g. updating profile, demographic, income, profession data)

Ruthlessly prioritize across initiatives & stakeholders to ensure high impact outcomes

Research competition, investigate benchmarks and provide suggestions for improvement

Always drive campaign quality, which will include routine review of campaign data, feed file reporting & analysis as well as participation in any campaign improvement efforts.

Ø Design and execute:

Take ownership of designing and developing “Always On Evergreen” campaigns

Maintain a Rolling 12 weeks campaign calendar and pipeline management

Coordinate with Biz Development, Marketing and Sales for accurate targeting

Review designs, implementation, and schedules of Campaign Flows

Work with external vendors to ensure high quality execution of marketing activities

Manage the implementation, tracking and measurement of marketing campaigns

Ø Performance tracking:

Take responsibility for result analysis and recalibration

In charge of driving Leads Management Council (as and when it is formed)

Deliver regular reports of campaign results by liaise with BICC in support of marketing campaign files (or related marketing data) for the conversion analysis

Work within a budget and report any overspend

Deliver regular reports of campaign results, including web analysis and evaluation against agreed KPIs

Modus Operandi:

A. Collaborating with other Functions

• Close collaboration and engagement with all key stakeholders – BICC, IT, CEO office and Group marketing to make sure campaign is running on track
• Close collaboration with BICC to get needed data and information for report tracking

B. People Development

• To structure team activities for the effective delivery of plans and performance targets
• To lead and empower team through performance reviews and change management
• To practice company values for continuous improvement in team management
• To demonstrate brand values in everyday life at work

C. Compliance and Risk Management:

• Comply with & ensure compliance with all relevant Operational Risk and Legal team related policies and procedures, covering regulatory and requirements

Requirements:

• Strong expertise in working and providing insight from data and numbers
• Financial services experience and business knowledge are a plus, but not required
• Leadership skills to collaborate with diversely-skilled teams to achieve business outcomes
• Entrepreneurial with very strong drive to succeed, commitment & results orientation
• Creative thinker & relentless executor with attention to detail
• Familiarity with SQL, SAS and running queries for data analysis, data quality, and ad-hoc counts and reporting
• Excellent analytical and project management skills
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Excellent follow-up skills with strong influencing and networking skills

Email : [email protected]

Add: Ree Tower, 9 Doan Van Bo, Dist. 4, HCMC