Marketer Tiki Corporation
Tiki Corporation

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[HCM][Client] TIKI: CRM Specialist

  • 26/02/2019
  • 1,349
  • 0

JOB DESCRIPTION

  • Develop and execute CRM strategies and communications to drive growth and retention
  • Work in partnership with other marketing functions to develop a deep understanding of user segmentation, behaviour and customer journeys.
  • Optimize business rules that automate and drive content, triggers, audience segmentation, channel selection, creative messaging and communications cadence.
  • Be the gatekeeper of CRM campaigns, monitor the campaign pipeline and optimize the communication frequency
  • Maintain high levels of data hygiene with fast-growing, high-volume lists and data from multiple sources, including our data warehouse and CRM tools
  • Own CRM KPIs, including deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns.
  • Constantly stay informed with best in class acquisition, retention and advocacy practices.
  • Quickly identify and troubleshoot any campaign performance issues, and drive successful resolutions.
  • Manage CRM platform and communication-related budget

JOB REQUIREMENTS

  • Bachelor's Degree in Communications, Marketing or related field
  • Fundamental knowledge of responsive UX, HTML and CSS is a plus
  • 1 years experience in email marketing, notification push and/or social media.
  • Copywriting/Copyediting skills. Being creative is a plus
  • Experience with A/B and multivariate testing
  • Strong analytics skill & working knowledge of Google Analytics

mail Please send your resume via this link or send to email: [email protected]. Thank you :)