[HCM][Client] AIA Vietnam: Assistant Brand Manager

Primary Responsibilities

· Develop and execute Integrated Marketing and multimedia advertising initiatives, including but not limited to digital, ATL, PR and editorial, events… to drive brand awareness and preference

· Align and strategize with the customer & product strategies to leverage all existing assets and develop umbrella plan of brand and communications

· Execute initiatives, campaigns and brand activations to support the strategy. Oversee and manage the project in collaboration with all team members to ensure delivery and effectiveness

· Collect research insights and design new strategies to support customer acquisition, brand experiences and leads generation

· Develop and drive internal communications in close partnership with HR to engage employees and brand pride

Required Experience

· Exceptional written and verbal communication skills (both English and Vietnamese)

· Proven track record of 3-6 years in brand marketing, product, or related field.

· A detail-oriented mindset, and an ability to manage multiple projects and priorities in a fast-paced environment.

· Awareness of current industry trends and consumer behavior.

· Degree in Marketing or relevant field

For more information about AIA Vietnam:

Send CV to: [email protected]

Youtube: https://www.youtube.com/channel/UCyGvoLqELzc3VwL9qdE5_Pg

Facebook: https://www.facebook.com/AIAVietnamLifeInsurance/?ref=br_rs