[HCM][Client] Younet: Senior Employment Branding Executive

YouNet is a leading company in Social Technology Marketing solutions for Digital Transformation in Vietnam & South East Asia. We help businesses to maximize efficiency and productivity through the application of Big Data into strategic business goals:

• Digital Marketing Transformation

• Operations Efficiency

• Customer Experience

During the 10 years journey of service providing, YouNet is a top service provider choice for more than 300 clients from various industries, including Fortune Global 500 companies: Coca-Cola, Pepsi, Samsung, Nestle’, Kimberly Clark, Honda, Yamaha, etc.
We are now seeking for an Employer Branding Manager who has a creative mindset and passionate about employer branding and recruitment marketing technology. The ideal candidate has strong marketing and recruitment expertise, and experience working with technology and technical teams. You’ll have a highly collaborative role when you’ll partner with Recruitment, HR, Marketing and Communications, All of Business Units to identify opportunities and solutions to support recruiting and brand goals.

ROLES & RESPONSIBILITIES:

• Define target audience and develop marketing campaigns and messaging that promote YouNet as a great place to work and authentically communicate YouNet unique culture, mission and working environment both internally and externally in order to increase internal engagement and attract external talent.

• Partner with Recruitment, HR, Marketing team on digital, social, video, events and media initiatives

• Build enterprise employer brand and position-specific marketing campaigns from conception to implementation. Define measurements for success and assess the effectiveness these campaigns.

• Collaborate closely with brand and social marketing teams to create employment brand marketing plans, with a strong emphasis on engineering/technologies and digital marketing hiring.

• Produce and coordinate content execution for careers website and other channels

• Evaluate and launch new and emerging recruitment channels, tools and marketing outreach strategies

• Lead talent market voice of employee research to gain insight into talent market

• Coordinate and support Employer Branding events

BENEFIT:

• Basic salary, 13th payment

• Additional company benefit: https://www.younetgroup.com/vi/careers/#tab_social_life

REQUIREMENTS:

• 2+ years in Employment branding/Recruitment marketing

• A strong understanding of employer branding, and a track record of building marketing content

• Must have experience in crafting compelling, targeted marketing messaging (copywriting of social, blogs, etc.)

• Deep understanding of integrated marketing concepts, content management, brand strategy, visual identity and social media

• Understanding of how to track and evaluate metrics associated with recruiting and marketing campaigns in order to determine ROI

• Expertise in leading multi-functional project teams and strong project management experience

APPLICATION:

• CV & Cover Letter in English