[HCM][Agency] DKSH Vietnam: Executive, Online Sales & Marketing

General responsibilities

- Agency selection: source, validate and build up a network of performance agency partners

- Performance agency and campaign management:

• Advise DKSH clients on media channel and campaign strategy as well as consult on campaign measurement
• Represent DKSH clients to directly manage performance agency from campaign briefing, proposal to set-up, execution and optimization to performance review process
• Develop post-campaign performance reports
• Track KPIs across performance marketing channels and across different product categories and collaborate with the e-commerce team to consolidate learnings and optimization

- Digital Studio: define artwork requirements and brief designer (regional shared resource) to produce creative for campaigns

- Fair traffic generation: build dFair media channels for respective market (using regional guidelines) to drive traffic and convert onto the online store

- Partner management: manage relationship with both agency partners and online channel partners in respective countries

- Actively share learnings and best practices within internal Performance Marketing Circle

=> Please send your CV to: [email protected]