[HCM][Client] Unilever Vietnam: Employee Branding Manager (Human Resources Manager)
Role responsibilities:
• Define and develop a holistic EVP strategy, then activation strategy together with LD Manager based on strong and solid insights of target groups (Fresh Graduates, Mid-Career, Internal Employees)
• Act as champion/ guardian of Unilever Future Leaders Programme from end to end process
MAIN ACCOUTABILITIES:
Fresh Graduates:
• Develop E2E EB strategy based on provided market intelligence and insights, in alignment with global and regional guideline.
• Own, monitor and innovate UVN flagship EB programs including UFLP, UFRESH, UFLL and others.
o UFLP: Lead E2E from planning, attraction, selection and development.
o UFRESH: Lead attraction and work with recruitment team in selection phase and ensure a repeatable model of UFRESH from planning, attraction, selection, performance management and development (like UFLP).
o UFLL: Lead E2E from planning, attraction, selection, global round
o UTOP: Lead attraction campaign.
• Leverage existing partnership with key universities and student-run organizations and continue to raise the bar.
• Optimize digital marketing and social media (Facebook, digital, career website) for talent attraction & acquisition.
MCR:
• Gain insights and work with recruitment team / senior stakeholders on talent attraction activities for MCR. Ensure landing activities for MCR in the year with clearly defined measurements/ KPIs.
Internal Employees:
• Gain insights and work with HR team/ senior stakeholders on engagement activities for internal employees. Ensure landing agreed activities for internal employees in the year with measurements/ KPIs.
• People Day: lead E2E from planning and execution
Other
• Always-on market intelligence and insights
• Plan and innovate Employer Branding activation agenda
• Facilitate with relevant providers to run EOC surveys to measure EB and its ROI (i.e. Anphabe, Universum).
• Manage media and activation agencies to ensure excellence in EB strategy.
• Build and monitor Talent budget.
• Be the Line Manager of HR UFRESH to build own leadership capabilities.
• Be the SME on EB so that other HR members can ask for guidance and support on relevant matters.
• Be contact point of UVN HR team and work with global/ regional team to land EB projects.
KEY INTERFACES:
· Regional LD team
· HRBPs in local country
· Business leaders (Board, ELT)
· Talent community (UFLP, UFRESH, UFLL…)
· External partners (universities, educational institutions, student-run organizations)
· Vendors (Universum, Square, Anphabe)
KEY SUCCESS FACTORS:
Key Skills
· Employer Branding expertise
· Stakeholder Management incl analysing and understanding stakeholder’s needs, stakeholder engagement
· Excellent communication skills, both on communication campaign design level but also interpersonally
· Project Management
· Excellent Collaboration & Influencing skills
. English
Relevant Experience the person should have:
• Strong insights of different groups of target audience (Fresh, MCR, internal employees)
• Experience in Employer Branding, campaign activation
MAIN CAPABILITIES REQUIRED:
· One part strategist: being able to define strategic EB solutions rooted from strong insights and understanding of market intelligence
· One part campaign / project manager: defining a great and impactful action plan
· One part deployment and services lead: continuously monitoring and managing processes, driving improvement and simplification
· Be a connector: understand, share, communicate, consult, engage, work with and through others
· Be corporate brand ambassador: driving strong corporate brands, inspiring other as brand ambassadors
· Business acumen
· Pragmatic can-do attitude to get things delivered on the ground, including the ability to make choices whilst keeping stakeholders engaged
HOW TO APPLY:
Application sent to email: [email protected] before 11 June 2018