Vào ngày 6/6 vừa qua tại Khách sạn JW Marriott, Hong Kong, PR Awards Asia đã công bố danh sách các chiến dịch và agency thắng giải năm 2017.
Theo đó, đại diện của Việt Nam là Redder Advertising đã đạt 1 giải Vàng hạng mục Best Use of Broadcast/Video và 1 giải Đồng hạng mục Brand Development Campaign of the Year cho chiến dịch “Đi để trở về” với Biti’s Hunter.
Ông Hùng Võ, CEO Redder Advertising, tại lễ trao giải. Ảnh: Campaign Asia.
Dưới đây là danh sách thắng giải tất cả các hạng mục:
Arts, Entertainment & Media Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Airbnb Active Senior's Life on Hosting |
Airbnb Korea |
|
| Silver |
Vivid Sydney 2016 |
Destination NSW |
Red Agency |
| Bronze |
#CrossTheLine |
Star India Pvt. Ltd. |
Genesis Burson-Marsteller |
Brand Development Campaign of the Year (Product)
| Award |
Campaign title |
Client |
Agency |
| Gold |
Panasonic Eclipse Live by Solar Power |
Panasonic |
Golin Singapore |
| Silver |
KFC - Finger Lickin' Good Nail Polish |
Birdland (Hong Kong) Limited |
Ogilvy Public Relations Worldwide Limited |
| Bronze |
Biti's Hunter - Go Far to be Truly Back |
Biti's Vietnam |
Redder Advertising |
Brand Development Campaign of the Year (Service)
| Award |
Campaign title |
Client |
Agency |
| Silver |
Jetstar goes Singlish, lah! |
Jetstar Asia |
AKA Asia |
| Silver |
How Korean Part-time Workers Got Full-time Respect |
Mediawill Networks |
Weber Shandwick Korea |
| Bronze |
Dream BIG with Ola |
Ola |
Adfactors PR |
Consumer Launch Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
BREAK-UP INSURANCE |
Goodroom.inc |
DENTSU.inc |
| Silver |
PITH BY MINI |
KitchenAid |
Adhesive PR |
Healthcare: Ethical Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Asia Pacific Mental Health Integration Index |
Janssen Asia Pacific |
Weber Shandwick Hong Kong |
| Silver |
#HPVaway Campaign: Yes Love, No Cervical Cancer! |
Merck Sharp & Dohme (I.A.) |
Medicom Communication Consultants, Elite PR Group |
| Bronze |
HIV: OVERCOMING THE FEAR OF THE TEST |
Taiwan AIDS Society and Taiwan AIDS Nurses Association |
GOLIN |
Technology Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Sing Your Unsent Messages |
Huawei Device (HK) Co. Ltd. |
Ogilvy Public Relations |
| Silver |
Panasonic Eclipse Live by Solar Power |
Panasonic |
Golin Singapore |
| Bronze |
Prudential - Let's Disconnect to Connect |
Prudential Singapore |
Ruder Finn Asia |
| Bronze |
Nokia Smartphones Nice to Meet You Again |
HMD Global |
Utop Communications |
Business-to-Business Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
United Problem Solvers (Asia Pacific) |
UPS |
Ogilvy Public Relations |
| Silver |
International Convention Centre Sydney (ICC SYDNEY) |
International Convention Centre Sydney (ICC SYDNEY) |
History Will Be Kind |
| Bronze |
Driving a Data Culture in Asia |
Microsoft Asia |
IN.FOM |
Sports Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
The Riderless Bike |
The Steve Waugh Foundation |
Red Agency / Havas / Finch |
Employee Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
SAP: An Innovative Technology Company run by Super Awesome People |
SAP Asia Pte Ltd |
|
| Silver |
Learn VPO, Live VPO, Love VPO |
AB InBev India |
Avian Media |
| Bronze |
Electrolux Committed to Quality Campaign Asia Pacific |
Electrolux |
EPOCH Design Studio |
Asia-Pacific PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
United Problem Solvers (Asia Pacific) |
UPS |
Ogilvy Public Relations |
| Silver |
Understanding What is Most Important to Consumers in Asia-Pacific: Launching the Prudential Relationship Index |
Prudential Corporation Asia |
Ruder Finn Asia |
| Bronze |
Ford EcoBoost: Mileage you need. Power you want. |
Ford Motor Company Asia Pacific |
Ford WPP X Team led by Burson-Marsteller |
Australia/New Zealand PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
The Riderless Bike |
The Steve Waugh Foundation |
Red Agency / Havas / Finch |
| Silver |
eBay: The World’s First Virtual Reality Department Store |
eBay Australia |
Pulse Communications, a part of Ogilvy Public Relations Australia |
| Bronze |
Pith by Mini |
KitchenAid |
Adhesive PR |
Greater China PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
China Gets Colourful |
AkzoNobel Swire Paints |
Ketchum |
| Silver |
Blame It All On Fine Dust |
iRobot |
Edelman China |
| Bronze |
Baidu’ AR restoration campaign of nine city gates in old Beijing |
Baidu |
Bluefocus Digital |
Japan/Korea PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Fur Out! Canine Idols Woo(f) Tourists to Akita |
Akita Inu Tourism |
Dentsu Inc. and Dentsu Public Relations Inc. |
| Silver |
Second Life Toys |
Green Ribbon Project Committee |
Dentsu Inc. |
| Silver |
Mr. Sniff |
LOTTE Co., Ltd. |
Dentsu Inc. |
| Bronze |
How Korean Part-time Workers Got Full-time Respect |
Mediawill Networks |
Weber Shandwick Korea |
South Asia PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
From Volume To Value |
Education New Zealand |
Genesis Burson-Marsteller |
| Bronze |
Powering India To The Moon |
TeamIndus |
Text100 India |
| Bronze |
#CrossTheLine |
Star India Pvt. Ltd. |
Genesis Burson-Marsteller |
Southeast Asia PR Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Panasonic Eclipse Live by Solar Power |
Panasonic |
Golin Singapore |
| Silver |
Grab in Southeast Asia – Improving Lives, from Individuals to Cities |
Grab |
Grab |
| Bronze |
Jetstar goes Singlish, lah! |
Jetstar Asia |
AKA Asia |
Corporate Branding Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Taiwan FamilyMart Little Store Manager 2.0 # Play Together, Learn Better |
Taiwan Family Mart |
Ogilvy Public Relations Taiwan |
| Silver |
MyTeksi to Grab – Launching the New Grab |
Grab |
Grab |
| Bronze |
More than just another CEO visit |
Microsoft Asia |
IN.FOM |
Public Affairs Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Asia Pacific Mental Health Integration Index |
Janssen Asia Pacific |
Weber Shandwick Hong Kong |
| Silver |
Visa Rallies Cross-Nation Support for Successful 2016 China-US Year of Tourism |
Visa Worldwide Pte. Limited |
Ruder Finn China |
| Bronze |
Sha Lo Tung Development Co., Ltd. – Engaging government and protecting the environment through a wide-ranging awareness campaign |
Sha Lo Tung Development Co., Ltd. |
Ogilvy Public Relations Worldwide Ltd |
Corporate Publications
| Award |
Campaign title |
Client |
Agency |
| Gold |
Airbnb Active Senior's Life on Hosting |
Airbnb Korea |
|
| Silver |
Viabuzz - The Voice of Viacom18 |
Viacom18 |
Gozoop |
| Bronze |
HEY! It's NTU |
Nanyang Technological University Singapore |
|
Financial Communications Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Announcing the First Acquisition of an English Premier League Club by a Mainland Chinese Owner |
Yunyi Guokai (Shanghai) Sports Development Ltd |
FTI Consulting |
| Bronze |
Prescription for Success |
Human Health Holdings Limited |
Strategic Public Relations Group Limited |
Crisis or Issues Management Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
#WonderfulPH |
Globe Telecom |
Globe Corporate Communications Group |
Media Relations Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Daughters of Mother India: A Global Movement of Change and Hope in a Sex Crime Aftermath |
V2 FILM AND DESIGN |
Weber Shandwick |
| Gold |
Vivid Sydney 2016 |
Destination NSW |
Red Agency |
Public Sector Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
IDBI Bank salutes 26/11 martyrs with ‘Swim of the Century’ |
IDBI Bank |
Adfactors PR |
| Silver |
TRY! Noodle Cradle |
Kagawa Prefecture |
Dentsu |
| Bronze |
Fur Out! Canine Idols Woo(f) Tourists to Akita |
Akita Inu Tourism |
Dentsu Inc. and Dentsu Public Relations Inc. |
Corporate Social Responsibility Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Whisper #LikeAGirl Butterfly Charity Campaign |
P&G |
MSLGROUP China |
| Silver |
Volkswagen Child Safety Initiative 2016 |
Volkswagen Group China |
Ruder Finn China |
| Silver |
Pocket Change Cinemas: Using Art as a Vehicle for Change |
Huayi Brothers Media Co., Ltd |
Utop Communications Group |
| Bronze |
Ford Design Challenge - Recycling Never Looked This Good |
Ford Motor Company |
Ford WPP X Team led by Burson-Marsteller |
Environmental Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Silver |
Ford Design Challenge - Recycling Never Looked This Good |
Ford Motor Company |
Ford WPP X Team led by Burson-Marsteller |
| Bronze |
#UglyIsTheNewGood |
Electrolux |
Ruder Finn Asia |
Nonprofit Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
WWF – The Last Word |
World Wildlife Fund |
Ogilvy Public Relations Worldwide Limited |
| Silver |
The Riderless Bike |
The Steve Waugh Foundation |
Red Agency / Havas / Finch |
Public Education Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
WWF – The Last Word |
World Wildlife Fund |
Ogilvy Public Relations Worldwide Limited |
| Silver |
Second Life Toys |
Green Ribbon Project Committee |
Dentsu Inc. |
| Bronze |
Volkswagen Child Safety Initiative 2016 |
Volkswagen Group China |
Ruder Finn China |
Best Use of Analytics
| Award |
Campaign title |
Client |
Agency |
| Gold |
Drop the Stress |
OtterBox |
Ogilvy Public Relations Worldwide Limited |
| Bronze |
TRY! Noodle Cradle |
Kagawa Prefecture |
Dentsu |
Best Use of Broadcast/Video
| Award |
Campaign title |
Client |
Agency |
| Gold |
Biti's Hunter - Go Far to be Truly Back |
Biti's Vietnam |
Redder Advertising |
| Silver |
Prudential Relationship Index |
Prudential |
RFI Daylight |
| Bronze |
Jetstar goes Singlish, lah! |
Jetstar Asia |
AKA Asia |
Best Use of Digital
| Award |
Campaign title |
Client |
Agency |
| Gold |
Made By Me |
University of New South Wales |
FleishmanHillard |
| Silver |
Panasonic Eclipse Live by Solar Power |
Panasonic |
Golin Singapore |
Best Use of Social Media
| Award |
Campaign title |
Client |
Agency |
| Gold |
Take A Shower and Stay Up Late |
Procter & Gamble |
Seed United |
| Silver |
Jetstar goes Singlish, lah! |
Jetstar Asia |
AKA Asia |
| Bronze |
Find Your Sewmate - Brother Christmas Campaign |
Brother International |
Text100 Australia |
| Bronze |
Warner Bros. Asks Chinese Kids "Where do Babies Come From?" |
Warner Bros. Pictures |
Weber Shandwick |
Promotional Activity of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
The Ultimate $2017 Long Weekend Flight Package |
Jetstar Asia |
AKA Asia |
| Silver |
Heineken 3 - Summer in Winter |
Heineken |
Red Agency |
| Bronze |
Jetstar's Big Book Swap |
Jetstar Asia |
AKA Asia |
Young PR Professional of the Year - In-House
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
Music Chen |
LEO Digital Network |
Young PR Professional of the Year - Agency
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
Anthony Larmon |
Echo Myanmar |
PR Professional of the Year - In-House
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
Andrew Pickup |
Microsoft Asia |
PR Professional of the Year - Agency
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
Hemant Batra |
Adfactors PR Pvt Ltd |
PR Agency Head of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
James Wright |
Red Agency and Havas |
In-House PR Team of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Regional Communication & Public Affairs Team |
Janssen Asia Pacific |
|
Australia/New Zealand PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
Eleven |
Greater China PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
FleishmanHillard Hong Kong |
Japan/Korea PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
Edelman Japan |
South Asia PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
Adfactors PR |
Southeast Asia PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
Rice Communications |
Boutique PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
Magnum & Co |
New PR Consultancy of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
CampaignLab |
Asia-Pacific Network of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
|
|
Weber Shandwick Asia Pacific |
Campaign of the Year
| Award |
Campaign title |
Client |
Agency |
| Gold |
Asia Pacific Mental Health Integration Index |
Janssen Asia Pacific |
Weber Shandwick Hong Kong |
Kim Huy / Brands Vietnam
Nguồn PR Award Asia
